Kameleoon Analyst: powerful A/B testing with a super simple (two lines of HTML code) integration
Kameleoon Analyst is a powerful business intelligence solution for web sites, allowing you to improve your site conversion rate via A/B tests (and yes, we do split testing and multivariate testing too). Conversion rate is just the ratio of visitors that actually make a sale or become customers compared to your site's total traffic. Improving it, even slightly, will result in a big increase in total sale numbers.
A/B testing methodology is straightforward: you create multiple variants of sensible pages on your website (homepage, landing page, checkout page...). Visitors are presented randomly one of the variants, and you determine which variant performs best by looking at your usual Web Analytics solution (Google Analytics for instance).
We believe A/B testing will soon become to conversion what SEO is to traffic aquisition: something universally used, with even dedicated persons for large companies. However, many business don't actually perform A/B tests because they think it will be too hard and not worth the trouble. Well, think again: we created Kameleoon Analyst to ease the pain. With Kameleoon you create variants of your pages in a non-intrusive way, without either having to actually touch the server side code of your site. But don't dismiss it as a toy: it can compare favorably with hand coded HTML and CSS. Try it and see. You will be surprised.
Features
- Easy installation, exactly similar to a Google Analytics installation. We know it can be painful to get even that two lines of HTML code inserted in your site, but once it's done, you will never have to bother the IT department again ;)
- Full SaaS system, so you register or cancel your plan at anytime. No human is involved in the process, so no questions asked :)
- Tests are automatically cross-browser: whatever change you make, you don't have to load your site under 10 different browsers just to check it looks the same everywhere.
- We take security very seriously, so that you can trust the technology you're installing on your site. We don't interfere with your own security policies whatsoever. The only code snippet you're plugging into your pages can be hosted on your own servers: thus you can be confident that it's not going to be hacked.
- Don't worry with technical details (unless you want to). Just let Kameleoon magically work. But if you want to understand how it's done under the hood, we have comprehensive documentation available.
- Change some text on the page;
- Move and hide elements on the page to test alternative layouts;
- Redesign everything: change a plain background to a gradient, add rounded corners...
- Advanced image management system: not only change a background image, but add images at the left of an element, for instance
- And much more! There's basically no limit to what you can do.
- goals setup (multiple goals, funnels, click-based goals... are thus possible);
- reporting (advanced graphs and other meaningful representations available);
- complex setups (such as: which variant performed the best from 2pm to 5pm for iPad users) are perfectly doable;
- out-of-the box support for Google Analytics and Xiti; Kameleoon can be plugged into virtually every other solution (Omniture, etc) via a simple API for developers.
- Oh, and if you don't already use a web analytics solution, and don't want to start, don't worry: we still have an interface adapted for you, with ultra simple yet meaningful reporting.
Workflow for your first A/B test
- Signup for a Kameleoon account and install the code snippet (see this section).
- Launch Kameleoon on your site. Play around with your pages: add variations and change elements.
- Setup your goals on your Web Analytics solution. This is dependant on your own particular situation.
- Launch the test: specify the variants that should be tracked, plug your Google Analytics (or other WA solution) account, and wait a few hours for the results.
