Join top product and marketing leaders in Dortmund to explore what’s next in experimentation-led growth.

AI is not just changing how experiments are executed. It's changing how experimentation teams can support organizations.
As part of a broader technology renewal initiative, Eurowings Digital is rebuilding its experimentation capability around human-agent collaboration. Using Atlassian Rovo and specialized AI agents, we're creating an AI-native operating model that reduces friction, strengthens decision-making, democratizes expertise, and lays the foundation for future growth.
This session explores our journey, practical use cases, lessons learned, and why we believe the future of experimentation belongs to augmented teams where humans lead and agents amplify.

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In CRO we like to say: nothing ships without evidence. Then the biggest change of the year turns out not to be splittable.

MEGABAD has completely redesigned its entire online shop. No control group, no clean before-and-after comparison, and a lot at stake. We validated it anyway, just not the way the playbook says - what worked, what didn't, and the finding none of us expected.