Application stacks are ever changing and do so very quickly. ReactJS and AngularJS have become very popular as they offer very smooth experiences and are particularly appreciated by users. A/B testing them can become a real headache for marketers if their optimization solution doesn't support these stacks.[caption id="attachment_10624" align="aligncenter" width="640"] Comparison between Lacoste's Single Page App ...[/caption] [caption id="attachment_10623" align="aligncenter" width="640"] ... and H&M's classical format[/caption] You may not even know it, but you already use Single Page Apps, on sites like Gmail, Google Mpas, Linkedin, Facebook…
A/B testing on ReactJSWhen a user views a “classical” page and clicks on a link, a new page with a different URL loads, and Kameleoon’s tag also reloads. This enables you to track a user journey and to contextualize their experience if necessary (Routard.com for instance displayed a newsletter inscription pop-in after three viewed pages). With ReactJS, dynamic navigation doesn’t require page reloading. If your optimization solution isn’t able to manage the lack of reload, contextualization of user navigation via their action during the visit becomes complicated, if not impossible.
“If the tag of your optimization solution loads only once, as is the case with ReactJS, and doesn’t update according to the visitor’s progression, tracking his user journey in real time becomes virtually impossible.” -Frédéric De Todaro, Head of consultingThis is even more problematic if your conversion funnel is a Single Page App. How can contents be adapted to the user’s progression in the funnel?
Kameleoon compatible with VueJS, ReactJS, AngularJS, EmberJS, …What good is a powerful technology if it can’t be used everywhere? Whatever framework you are using for your Single Page Apps, you will be able to optimize it with Kameleoon.
“Kameleoon has always combined high calculating performance and agility. That’s what makes it the most complete and performing solution in its market. Kameleoon helps optimize your conversions, whatever your projects.” -Jean-Noël Rivasseau, CTO, Kameleoon.
How we bypassed the problem of tests on ReactJSThere are 2 different scenarios:
1. The page doesn’t reload, but the URL is updatedIt’s the more common case of Single Page Apps (and we will see later why that’s a good thing). Here’s an example from Club Med: Our R&D team configured the solution in a way that makes Kameleoon’s tag reload automatically when the URL changes, whether or not the page reloads.
“This new feature enables Kameleoon’s tag to process Single Page Apps the same way it processes “classical” pages.” Fabien Dimeglio, Head of Product, Kameleoon.
2. The URL remains staticThis case is less common, and much more complicated. When the URL doesn’t change, most solutions won’t reload, because no navigational evolution is detected. Our teams developed a dedicated API that forces the loading of Kameleoon’s tag even if the URL isn’t updated.
“Although in these cases, the elements that activate the API have to be defined manually, we are proud to announce that Kameleoon now is 100% operational on Single Page Apps.” -Jean Noël Rivasseau, CTO, KameleoonLet’s have another look at lacoste.com. When filtering articles of a product category – men’s clothing in our example – the URL remains unchanged. The API imperceptibly forces the reloading of Kameleoon’s tag, making real-time tracking of the user’s navigation possible, even on a Single Page App.
More innovationsMore is yet to come! We have prepared a series of novelties and new features that will change the world of UX optimization – and help marketers in their every-day work. Stay tuned!
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