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Experimentation-led-growth

All-Team Experimentation

What is experimentation-led growth (ELG)? A practical guide for modern teams

valeur-statistique-ab-testing

Web Experimentation

A/B testing statistical significance: why it matters and how to use it correctly

Jean-Noël Rivasseau - April 11, 2025

Canary testing: Everything you need to know

Feature management

Canary testing: Everything you need to know

A sample power analysis graph.

Feature Experimentation

What is a power analysis?

AI in e-commerce can take many forms and be used in many ways.

The practical playbook for AI in e-commerce

Collin Tate Crowell - April 3, 2025

Feature flags in SaaS enable experimentation across all teams, including A/B testing across all aspects of the product and site.

How feature flags in SaaS empower all teams for faster, safer releases

Telehealth connects physicians and patients digitally, and requires a good user experience.

Telehealth without the headache: UX approaches that improve patient experiences

Collin Tate Crowell - March 20, 2025

Different colored paints on a wall

Web Experimentation

What is multivariate testing? Benefits & examples

A visual example of contextual bandits in action.

Product Updates

Understanding contextual bandits: a guide to dynamic decision-making

Fred De Todaro - March 10, 2025

Christelle Regazzoni

Christelle Regazzoni, Technical Account Manager at Kameleoon: a successful career change

What are the different types of web cookies?

What are the different types of internet cookies?

February 26, 2025

thumbnail - knocked over coffee spilling coffee

What are Type I and Type II errors?

February 20, 2025

mobile

Mobile App Testing

How to perform mobile app A/B testing to boost conversions in 2025

February 18, 2025

Experimentation experts on the impact and use of artificial intelligence.

How do experimentation experts fit into an AI world?

Collin Tate Crowell - February 13, 2025

Approval workflows updated in the Kameleoon platform.

Product Updates

Approval workflows: Bringing control and collaboration to feature management and experimentation

Fred De Todaro - February 11, 2025

Social proof

Social proof: let your visitors sell for you

February 7, 2025

How to measure the ROI of your testing program

How to evaluate the ROI of your testing program

Collin Tate Crowell - February 5, 2025

An example of hypothesis testing vs. A/B testing.

Web Experimentation

A/B testing vs. hypothesis testing: what’s the difference?

February 3, 2025