Yes, you read well. No more Flicker effect. A/B testing and personalization are powerful marketing tools. They help you understand the user journey, your visitors' needs and create tailored experiences for them. They let you take decisions based on reliable data and implement an optimization strategy with great ROI. Amazing. But these advantages can be reduced to nothing in the blink of an eye. How: the Flicker effect Our R&D team has once more outdone itself and has come up with the first Flicker-free technology ever. Don’t go looking elsewhere, there’s just nothing like it!
What exactly is the Flicker effect?The Flicker effect is like a butterfly effect, a little flash on one of your web pages, but with big consequences for your business. Visitors sometimes see it on A/B tested pages. The reference version appears for a very short time before the variation builds up. The consequences are clear: The user experience is largely deteriorated. Visitors will ask themselves why elements are changing, they will realize that they are being A/B tested, or worse yet, will see a special discount that is not for them. Evidently that can make them lose trust in your brand and leave your site. In any case, the results of your A/B test will be biased because the users will change their behavior. You have certainly already been exposed to the Flicker effect while surfing on the Internet. Isn’t it strange that many websites continue not to address this important issue? Kameleoon has always been a pioneer in this field and has taken its efforts yet a step further to definitively do away with this major problem.
Kameleoon’s promise? Make marketing teams’ work ever easier and help them create tailored experiences for their visitors. The Flicker effect has always been known as a potential risk for A/B tested websites. So we gave our very best to solve the problem and find a reliable solution. As of today, we are the first and only A/B testing and personalization platform to guarantee a Flicker-free technology, and we are very proud of this! Jean-Noël Rivasseau, Founder & CTO Kameleoon
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