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Millions of journeys start with American Airlines. Optimize every moment that drives bookings
Reduce booking abandonment, increase ancillary revenue per session, and accelerate optimization across the AAdvantage experience with enterprise-grade experimentation
Optimizing the journey for 100+ million members
Hundreds of millions of sessions flow through AA.com and the American Airlines app every year. Every booking flow, seat selection, ancillary offer, and check-in experience presents an opportunity to test and improve performance. At this scale, even a 1% lift in a high-traffic journey can translate into significant incremental revenue.
Ideate, build and ship safely with PBX
Use Prompt-Based Experimentation (PBX) to ideate, build, configure, and launch experiments in plain English across acquisition pages, the booking funnel, and in-app flows.
PBX Ideate scans your digital experiences to highlight what works and scores ideas against thousands of experiments.
Build variants on web and mobile using existing data, then ship directly to your developers' IDE.
Turn Figma frames into live, testable, pixel-perfect variations with zero code or design-to-engineering handoff.
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See how we'd improve American Airlines digital experience.
Let's put your toughest digital challenge to the test
Share your optimization priorities in a 1-on-1 session to see exactly how Kameleoon deploys those experiments within the American Airlines environment
4.7/5
4.7/5
4.7/5
How Alternative Airlines scaled global experimentation with Kameleoon
Alternative Airlines is a global online flight booking platform serving travelers across 600+ airlines worldwide. After switching to Kameleoon, they moved from developer-heavy testing workflows to a rapid experimentation culture. A two-person team now runs up to 20 parallel tests across their global platform to maximize conversions.
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The Kameleoon difference
time saved to build your test
savings in development cost per test
more likely for positive impact
