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Describe what you want to fix or build. AI will generate and launch your change instantly and let you test it on your real users.

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See how it works
See how it works

With PBX, building a b tests has become so easy that knowing what to test has become your real advantage. Because no matter the size of your company, your traffic is still a limited resource and you can't test everything. That's why we're so excited to partner with Conversion by Gain, the leading experimentation agency to introduce test ideation as part of PBX. So let's take a look at how it works. So to start, you'll just provide your page's URL to have it scanned. After a few minutes, your hypotheses will be ready for your review. You'll see a summary of the hypothesis as well as its corresponding test idea. Our AI agent has scored each test idea and flags the one that's most likely to drive measurable impact. You can read more about the insights backing each hypothesis. Test ideation is using learnings from over twenty zero experiments to find the ideas that are most likely to win. In fact, our test ideas are up to three times more likely to produce a positive result than the industry benchmark. Now down here, you'll see the recommended test idea, and it further breaks down into the variations that you can create to validate or invalidate this hypothesis. Choose the one that you'd like to move forward with, and you can just pick the high priority ideas and build them instantly with PBX. You don't even need to write a prompt. It's already done for you. All you need to do is hit submit. It's that easy to go from idea to launching a test in just a few clicks. Test ideation is the first set of AI agents that mimics a CRO expert by scanning your pages and recommending tests based on a rigorous framework and deep contextual insights, resulting in a b tests that are three times more likely to succeed. If you wanna be among the first to try it, join our wait list today.

Experiment quickly and confidently

Ask AI to identify ideas worth testing

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Build tests in minutes by chatting with AI

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Allocate traffic to your variations

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Make confident decisions with accurate data

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Prompt-Based Experimentation for your industry

PBX for healthcare

Test and explore the entire patient journey

Run more experiments faster with Prompt-based Experimentation. Tighten feedback loops and improve every element of the patient journey.

Discover which updates will best connect with patients before committing valuable engineering resources.

Build experiments that automatically adapt to your branding and messaging to preserve patient trust.

Run quick, efficient experiments on Kameleoon’s secure, HIPAA-compliant platform to protect sensitive data.

PBX for Banking, finance, & insurance 

Build, test, and ship safely with PBX

Use Prompt-Based Experimentation to generate high-impact experiments in minutes. Fully compliant with GDPR and other security standards.

Use PBX to tweak copy, form steps, calculator UX, and error help on live traffic.

Create and test variants on rates pages, quotes, and dashboards using your existing segments and warehouse data.

Improve authentication, 2FA, claims and dispute submissions, then promote winners with feature flags.

pbx for e-commerce and retail

Run agile promotions you can monitor safely

Use Prompt-Based Experimentation (PBX) to quickly generate popups, new hero images, and promotional copy without waiting for sprints.

Run promo cycles faster with controlled risk by building and running experiments through natural language chatting with AI.

Reduce checkout friction by testing microcopy on payment steps, reorder fields, or product pages.

Quickly try out different product images, badges, size guides, and landing page callouts.

pbx for Travel & Tourism

Test every result, form, and step with AI

Use prompt-based experimentation to test every step of the booking process without adding significant strain on engineering.

Build popup offers and forms to optimize all stages of the user journey and remove friction.

Pivot quickly across seasonal campaigns, including photos and copy, without waiting for design sprints.

Incorporate dynamic pricing or localized promotions, personalized by segment, from a simple chat interface.

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PBX for B2B Saas

Release with speed and confidence using AI

Use Prompt-based Experimentation to rapidly speed up creation of new variants to collect more data from your customers, faster.

Build working, on-brand prototypes in minutes, even from a non-technical team.

Ideate, build, and deploy tests, all directly from the Kameleoon platform.

Run more experiments per month to collect greater user insights and constantly improve your platform.

PBX for Media & Entertainment

Use AI to adapt quickly to subscriber feedback

Use Prompt-based Experimentation to run more experiments faster based on feedback from your subscribers without needing to wait for development cycles.

Ideate, build, and deploy experiments directly to your live platform by chatting with AI.

Adapt to subscriber feedback by quickly building variants to explore solutions to immediate customer feedback.

Deploy quick, efficient, on-brand experiments designed by non-technical teams

PBX for Automotive

Experiment quickly on live vehicle pages

Ship fast tests on live vehicle pages using Prompt-based Experimentation. Describe changes you want to explore using natural language to build test-ready variants.

Rework vehicle pages to find what works best: swap hero images, try new copy, or inject localized OEM incentives without waiting for design sprints.

Run lead form changes and assess results ahead of promotional campaigns to maximize ROI.

Connect prompt-based experiments with personalized segments to build quick incentives for high-potential users.

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Users love Prompt-Based Experimentation

“Such an amazing tool”

Peter Ernst
Director of Experimentation
Providence

“Massive time saver”

Alexandra Ortiz
CMO
VeryChic

“Working with it is great!”

Daniel Miller

Cona

Explore what participants are optimizing with PBX

Explore what your peers are building with PBX

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preview

Accelerating bookings with a hero booking widget for Puy du Fou

by

robespra

Reise & Tourismus
All

Accelerating bookings with a hero booking widget for Puy du Fou

Sticky Menu
UX optimisation

by

robespra

The objective was to improve booking conversions by reducing friction at the very first interaction. To achieve this, a booking widget was added directly to the hero section, allowing visitors to select their visit type and date without navigating further into the site. By surfacing the booking action immediately, this approach aimed to accelerate visitor intent, shorten the path to booking, and encourage faster engagement with the reservation process.

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preview

Reducing distraction in the user journey for Puy du Fou

by

Louka Loret

Reise & Tourismus
All

Reducing distraction in the user journey for Puy du Fou

UX optimisation

by

Louka Loret

The “Other Offers” section was too prominent at this stage of the journey, unnecessarily diverting visitors and adding friction. To address this, it was moved to the pre-footer, making the content still accessible without interfering with the main user flow. This change helped reduce distraction, shorten search time (under 30 seconds), increase reassurance, and create a smoother navigation experience.

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preview

Clarifying what's included in Puy du Fou tickets on PDP

by

Louka Loret

Reise & Tourismus
All

Clarifying what's included in Puy du Fou tickets on PDP

UX optimisation

by

Louka Loret

An informational banner was added to show and attraction pages, clearly indicating the ticket(s) required to access the experience. This approach aimed to reduce confusion, set the right expectations, and help users quickly assess whether a specific offer was included in their ticket.

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preview

Modernized homepage for Fragrantica

by

Clara Hereter

E-commerce & Retail
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Modernized homepage for Fragrantica

UX optimisation

by

Clara Hereter

Having worked in the perfume industry, I often used Fragrantica despite its outdated UX. For this test, my goal was to modernize the homepage, improve navigation, and add a key missing feature: helping users find their ideal fragrance based on scent notes. Personalisation and user experience are, to me, the future of effective marketing.

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preview

Persistent add-to-cart banner on Tikamoon

by

Clément R

E-commerce & Retail
All

Persistent add-to-cart banner on Tikamoon

Sticky Menu

by

Clément R

The page product has a lot of information, but the important ones - name, price and CTA to buy the product - are invisible when scrolling down. This test fix it, now you can add the product at anytime while reading the technical information.

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preview

Making Ticket Inclusions Clear for Puy du Fou Visitors

by

Tom Degert

Reise & Tourismus
All

Making Ticket Inclusions Clear for Puy du Fou Visitors

Product Visualisation

by

Tom Degert

The objective was very simple: visitors who have never been to our park do not know the concept because we are unique in the world. The goal is to clarify with a bulleted list what is included in each type of visitor's ticket.

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FAQ

Entscheidet Prompt-Based Experimentation, was getestet wird?

Du kannst PBX nach Optimierungsideen fragen und dann selbst entscheiden, welche du umsetzen möchtest – oder dir einfach neue Vorschläge geben lassen. Je konkreter du dein Ziel formulierst, desto besser werden die Ideen, die PBX für dich entwickelt.

Is PBX vibe experimentation?

Just like vibe coding lets you create web prototypes instantly by chatting with AI, PBX lets you create new and optimized web product on your existing websites.  You get to test what you've created on real users on your actual website. The act of building variants and testing them by chatting with AI is called vibe experimentation.

Was ist ein „Credit“ – und wann wird er verbraucht?

Jedes Mal, wenn du einen Prompt verwendest, wird ein Credit verbraucht. Deine kostenlose Testphase enthält genügend Credits, um alle wichtigen Funktionen auszuprobieren. Wenn du einen Promo-Code für zusätzliche Credits hast, kannst du ihn auf der Seite „Organization“ in deinem Account eingeben. Im Durchschnitt benötigen unsere User etwa drei Credits, um ein Experiment zu erstellen. Bei Fragen kannst du dich jederzeit an contact@kameleoon.com wenden.

Was genau ist Prompt-Based Experimentation (PBX) – und wie funktioniert das Ganze?

Prompt-Based Experimentation (PBX) ist Kameleoons Ansatz für Vibe Experimentation – ein neuer Weg, um Experimente zu entwickeln, zu konfigurieren und zu starten. Mit PBX beschreibst du einfach in natürlicher Sprache, welche Änderungen du auf deiner Website testen möchtest. Die KI erstellt daraufhin automatisch eine Variante und startet das Experiment – ganz ohne Code oder WYSIWYG-Editor.

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