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Optimizing homepage performance with a video header for Puy du Fou

Using PBX, this test introduced a YouTube-hosted video header with a thumbnail placeholder to ensure smooth loading, optimize performance, and reduce bandwidth costs on a high-traffic homepage.

Driving upsell with goal proximity gamification for Adidas

This initiative leverages gamification by applying the Goal Proximity effect through an upsell mechanic designed to help users reach the next tier of the loyalty program. By clearly displaying the simulated progress toward the next loyalty level directly within the cart, the experience aimed to motivate completion, increase perceived value, and encourage users to add more items to reach the next milestone.

Reducing scroll to improve checkout progression for Puy du Fou

This change aimed to reduce exits by minimizing scrolling on the order summary page. Key information was grouped into a single visible block, while cart details were moved into an optional accordion. By improving clarity and focus at this step, the experience encouraged smoother progression to the next stage of the checkout flow.

Compare mode for outdoor clothing in the The North Face shop

Everyone knows product comparison by now. However, it is quite underutilized in fashion, especially in branches where products also have a functional purpose—like outdoor products, for example. As a user, I want a quick and easy way to compare jackets with regard to attributes such as waterproofing, insulation, wind resistance, etc.

Testing an AI-Powered product comparison assistant on Orange

Inspired by competitor experiences, we built an AI-powered product comparison assistant with PBX. Using a test-and-learn approach, the objective was to validate customer needs and interest before committing to a full development investment, ensuring that future product decisions are driven by real user value.

Bringing social proof to the top of the page for Promovacances

User reviews play a key role in the decision-making process and, when positive, significantly strengthen product credibility. Previously placed at the bottom of the page, they required extensive scrolling, limiting their visibility and impact. By moving user reviews to the top of the page, the objective was to surface social proof earlier in the journey and increase add-to-cart intent through the “Book” buttons located further down the page.