Geographical location plays a crucial role in the behavior of a visitor. The success of a company lies on its audience's understanding of its value proposition.

Forms are the linchpins of every website. So form conversion optimization should haunt your nights and occupy your days. Because if your forms aren’t optimized, you’re bleeding money.

Why it is vital to correctly interpret your A/B test and experimentation results - and 4 common mistakes to look out for when analysing tests.

A/B Testing is great, but if we're being honest, it’s pretty easy to screw up. You have to create a rigorous process, learn how to formulate hypothesis, analyze data, know when it’s safe to stop a test or not, understand a bit of statistics.

You absolutely need to optimize your product pages. They must contain information useful to the visitor. But not only. Many e-commerce websites don't go further than this.

Imagine you could create your A/B tests more easily than ever. Imagine your solution could understand and anticipate the modifications you want to make and would suggest relevant actions.

For the user, nothing is more frustrating than a badly thought-out website. If they have to look hard to find what they need, or end up on an error page or have to go through a never-ending form, you can be sure the (already low) good will they had when arriving on your website is going to disappear pretty quickly.

Unless you don’t want them to stick around (and more), UX must be one of your primary focus.

The weather has a real impact on several aspects of our lives. One look out the windows influences how we dress, what we do, how we feel and what/where/when we buy.

Whether you’re a beginner or an expert, work in a small or big company, process is key to a successful A/B Testing practice.

Whether or not you have conducted a deep analysis of your website, A/B Testing will allow you to determine if any changes you want to apply actually improve your conversions or not.

Conduct an analytical and ergonomic audit to understand your users better, especially those who do not convert.

If you want Personalization to work effectively, you’ll need to diversify its use. Should you keep engaging with your visitors through the same channel and with the same action, you’ll scare them away.

How can you keep optimizing your conversion rates? This question comes up almost every time. We’ll give you a high-level view of the methodology and best practices.

The emergence of agile and simple solutions in the field of web personalization has made some people question the superiority of one practice over the other: Is it better to personalize than A/B test, or should we privilege A/B testing rather than web personalization?