The weather has a real impact on several aspects of our lives. One look out the windows influences how we dress, what we do, how we feel and what/where/when we buy.

Whether you’re a beginner or an expert, work in a small or big company, process is key to a successful A/B Testing practice.

Whether or not you have conducted a deep analysis of your website, A/B Testing will allow you to determine if any changes you want to apply actually improve your conversions or not.

Conduct an analytical and ergonomic audit to understand your users better, especially those who do not convert.

If you want Personalization to work effectively, you’ll need to diversify its use. Should you keep engaging with your visitors through the same channel and with the same action, you’ll scare them away.

How can you keep optimizing your conversion rates? This question comes up almost every time. We’ll give you a high-level view of the methodology and best practices.

The emergence of agile and simple solutions in the field of web personalization has made some people question the superiority of one practice over the other: Is it better to personalize than A/B test, or should we privilege A/B testing rather than web personalization?