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In-depth review of the Kameleoon platform

Learn whether the A/B testing, Full Stack, and Personalization platform is right for your business

What is Kameleoon?

Kameleoon is a secure, fast, and powerful web and server-side A/B/n testing and personalization platform. 

It’s best designed for mid-sized to enterprise companies with existing optimization and/or personalization programs aiming to add a secure, feature-rich, and easy-to-use solution to their martech stack. Many companies also accelerate the impact of their A/B testing and personalization programs by bringing in Kameleoon.

Kameleoon gives marketers, developers, and product managers a powerful tool to help brands build impactful customer experience optimization programs.
Ben Labay
Ben Labay
Managing Director

Due to Kameleoon’s emphasis on data security and privacy, and with no limitations on the number of variations, testing traffic size, targeting, segmentation, or KPIs, the platform is popular with e-commerce, financial services, healthcare, media, and travel companies.

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Founded in 2012, Kameleoon was featured in Forrester’s 2020 Q4 Wave for Experience Optimization Platforms report as a “challenger” to Optimizely, Adobe Target and legacy tools.

Headquartered in Paris, the company now has offices in New York, Vancouver, London, Berlin, Milan, Moscow and Bangkok—allowing it to offer “follow the sun” or round-the-clock customer support and services.

What problems does Kameleoon solve?

Midsize and enterprise companies that practice conversion rate optimization, A/B/n testing, experimentation, feature management, and personalization rely on Kameleoon’s technology. They use it to ensure their digital experiences are satisfying their customers faster and better than their competitors.



Kameleoon is one platform with three solutions for all teams.

Companies can choose one, all, or a combination of Kameleoon’s three solutions.

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Kameleoon is one of those rare software solutions that makes customer experience optimization easier for all teams. It’s fast, flicker-free, data-compliant, easy to install and powerful. Enterprise brands looking for an A/B and full stack testing or personalization solution should consider Kameleoon.
Stephen Pavlovich
Stephen Pavlovich Founder and CEO




Unlimited A/B/n testing

Easily optimize UX without engineers. Kameleoon offers intuitive A/B/n testing features with baked-in KPIs and segments allowing marketers to set up tests with just a few clicks. It also features a robust simulation and QA mode and widget library which help teams accelerate their A/B/n testing velocity.

Kameleoon is by far the most fully-featured A/B testing tool.
Larissa Enright
Larissa Enright
Head of E-Commerce, The Wine Collective
The Wine Collective



Fast and accurate data reporting. Kameleoon’s script is flicker-free and twice as fast as any of its competitors no matter the number of tests and variants. Data is reported in real-time with a dashboard that clearly shows how A/B tests are performing against strategic and tactical KPIs.



The customer will have a better experience with no flickering, and all the data is perfectly sent to the back office for analysis.
Leslie Anne Feuillan
Leslie-Anne Feuillan
Communication and Site Manager, Lexus
Code Editor




Makes developers' lives easy. Kameleoon offers dedicated developer tools, server-side and mobile SDKs, and hybrid testing capabilities to ensure they can work in their agile ecosystems to deploy experiments straight from their coding environment. Easily code A/B tests in an editor or with Git and Visual Studio.