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Is Google Optimize 360 or Kameleoon right for your business?

Both solutions help you improve your customer experience. But major differences will affect how well you can A/B test and personalize.
Optimize vs Kameleoon

Kameleoon vs. Google Optimize 360

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NO CAPS OR LIMITS

Google has strict limits on how you can build, launch, and analyze tests. Kameleoon is limitless.

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GOOGLE ONLY WORKS WITH GOOGLE

Kameleoon integrates with leading martech solutions, including Google Analytics. You can scale to include server-side testing, feature flagging, and personalization.

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DEDICATED 24/7 CUSTOMER SUPPORT

With Google, you must work with 3rd parties and create tickets for IT support. With Kameleoon, you talk to experts right away.

GA is great, but you’ll want these integrations too

Use your customer data

 

Analyze customer behavior

 

Work in your environment

 

Kameleoon is 100% dedicated to optimization

Google has a lot of restrictions. Kameleoon is fast, easy to use, and doesn’t have limits.

  • Kameleoon has the lightest script on the market and perfectly scales no matter the number of experiments. Google 360 has important performance issues.
  • Google caps the number of experiments you can run simultaneously. Kameleoon doesn’t.
  • There’s an A/B test code line limit with Google. None with Kameleoon.
  • Google does NOT offer a multi-armed bandit or dynamic traffic allocation feature. Kameleoon does.
  • With Google, you have to load the Wysiwyg editor to modify a page. You can't edit JavaScript or CSS using the graphic editor.
  • Google makes it hard to target pages without regex knowledge.
  • Kameleoon gives developers a dedicated set of tools and APIs.
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Kameleoon works with all technologies, including Google Analytics, to make experimentation easier and more impactful.

  • Google reporting is not tailored for A/B testing lovers. Bayesian or frequentist, Kameleoon analytics are designed for optimizers. Break down test results by spider chart, date ranges, KPIs, segments, and more.
  • Easily connect to any major analytics platform in addition to Google’s.
  • Write code in Git or Microsoft VS Studio and see it auto sync to Kameleoon or through a Chrome extension.
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Kameleoon’s platform scales to include server-side testing, feature management and personalization

  • In addition to client-side A/B testing, Kameleoon includes full stack server-side experimentation and feature flagging solutions.
  • Roll out new features to targeted audiences on your website, IOS or Android apps. Or update instantly.
  • Track feature flags or test performance in the same dashboard using native and your own KPIs.
  • When ready, take Personalization to the next level with Kameleoon Conversion AI, creating segments that target users precisely when ready to convert.
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REQUEST A DEMO

Analysts and customers are awarding Kameleoon

Challenger in The Forrester Wave™: Experience Optimization Platforms - Q4 2020

2021 Best Feature Set and Best Customer Support Awards in the A/B Testing category 

2021 High Performer in A/B Testing and Leader in Personalization Software

Kameleoon steadily rolls out experimentation-friendly features

Safari Friendly

Full Safari ITP 2.3 management. No storage in cookies. Run your tests across multiple domains and Apple devices.

GIT AND MS VISUAL STUDIO READY

Dedicated features and APIs for developers including a code editor, Chrome extension, along with a GIT and MS VS Studio integration.

REPORTING MADE FOR A/B TESTING

Filter and sort campaigns by any goal, type, author, or domain. View test results by segment, date range, or via Spider graph. Easy to add events and view results by Bayesian or Frequentist methods.

REACT AND SPA-READY

Run experiments and activate feature flags directly from your React application using our JS Typescript SDK.

PREVIEW WITHOUT A LOGIN

No need to be a Google Optimize user to privately preview and QA tests. Perfect for getting key stakeholders onboard.

HUMAN-POWERED CUSTOMER SUPPORT

A dedicated customer support and technical team along with an exclusive Slack channel offer technical and optimization assistance wherever the sun goes.

AI DESIGNED TO CONVERT

Serve the experience that is most likely to trigger a conversion based on Kameleoon Conversion Score (KCS™).

LARGE WIDGET LIBRARY

Use or modify one of Kameleon’s widgets to make pop-ins, countdown clocks, banners, and other web templates. No developer necessary.

CUSTOM DEPLOYMENT OPTIONS

Kameleoon supports single-tenant cloud installations and on-premises deployment options.

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Kameleoon is by far the most fully-featured A/B testing tool.
larissa-enright
Larissa Enright
Head of E-commerce, The Wine Collective

Resources to help you get started

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Blog
In-depth review of the Kameleoon platform
Questions?Let’s talk
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291
%
Return on investment
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15
%
Conversion rate improvement
cross-sell
30
%
Increased cross-sell
The Total Economic Impact™ of Kameleoon (2020 - Kameleoon KPIs on 3 years)