Blog - Where Conversion Matters by Kameleoon

Headline news

8 January 2020

10 Forrester predictions for digital marketing in 2020

2020 promises to be a turbulent year - we analyze the latest predictions from Forrester and how they apply to digital marketing, customer experience and personalization.

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In-depth articles

26 September 2019

5 ways AI personalization can increase media revenues

Digitalization has transformed the media industry, creating challenges for all. AI personalization offers the ability for publishers to maximize engagement and revenues in these 5 key ways.

Interviews and Opinions

3 September 2019

Why AI personalization needs to open the black box to increase adoption

Widespread adoption of AI personalization is held back by concerns about the openness of the technology. Jean-Noël Rivasseau of Kameleoon explains how AI personalization works, and how a more transparent approach benefits digital marketers when it comes to conversion rate optimization.

Interviews and Opinions

27 August 2019

konversionsKRAFT: Why you need to focus on the customer to deliver success in optimization

Andre Morys of KonversionsKRAFT explains how culture is key to successful optimization and personalization – and how businesses can create a better customer experience and increased revenues by bringing together AI technology, data and behavioral psychology.

In-depth articles

18 July 2019

How to choose your personalization solution

In order to choose your future technological partner for personalization, you’ll need to evaluate a number of criteria… Here is our checklist, based on Gartner’s Magic Quadrant.

Interviews and Opinions

17 July 2019

Conversion.com: Why experimentation is at the heart of success in digital marketing

Conversion Rate Optimization (CRO) expert Stephen Pavlovich discusses the growing importance of AI personalization and the importance of experimentation.

In-depth articles

4 July 2019

How Intelligent Tracking Prevention (ITP) impacts A/B testing - and how marketers can overcome its restrictions

We spoke to our CTO, Jean-Noël Rivasseau, about ITP, and asked him why Kameleoon is the only conversion optimization platform that automatically and transparently handles Apple ITP.

Product and Innovation

1 July 2019

Multivariate testing: save time and refine your analysis

A multivariate test, also known as an MVT, is a form of A/B testing in which each variation includes several changes at the same time.

News

1 July 2019

Kameleoon raises five million euros to strengthen its European leadership in AI-driven personalization

We are proud to announce our latest capital raise of five million euros. Thanks to our community of more than 500 customers in Europe – large companies operating in all sectors– Kameleoon has become the champion of artificial-intelligence-driven perso...

In-depth articles

14 June 2019

CRO: Building the ideal optimization team to improve your digital performance

The implementation of a structured and effective CRO strategy is a real challenge that begins with an essential element: the team you build to manage the conversion optimization of your website. This article aims to guide you in how to go about setting up a CRO dream team.

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The conversion experts blog

Weekly advice, analysis and opinions from our experts in Europe to boost your digital
conversion rates using testing and personalization. Do you have an idea for a topic we have
yet to cover? Would you like to collaborate on an article or a publication?

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Headline news

10 Forrester predictions for digital marketing in 2020

How car brands can identify future buyers online using AI

All our Posts

5 ways AI personalization can increase media revenues

Why AI personalization needs to open the black box to increase adoption

konversionsKRAFT: Why you need to focus on the customer to deliver success in optimization

How to choose your personalization solution

Conversion.com: Why experimentation is at the heart of success in digital marketing

How Intelligent Tracking Prevention (ITP) impacts A/B testing - and how marketers can overcome its restrictions

Multivariate testing: save time and refine your analysis

Kameleoon raises five million euros to strengthen its European leadership in AI-driven personalization

CRO: Building the ideal optimization team to improve your digital performance

Search for articles by subject

The conversion experts blog

Block menu partenaires

Block menu contact

Headline news

10 Forrester predictions for digital marketing in 2020

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How car brands can identify future buyers online using AI

All our Posts

5 ways AI personalization can increase media revenues

Why AI personalization needs to open the black box to increase adoption

konversionsKRAFT: Why you need to focus on the customer to deliver success in optimization

How to choose your personalization solution

Conversion.com: Why experimentation is at the heart of success in digital marketing

How Intelligent Tracking Prevention (ITP) impacts A/B testing - and how marketers can overcome its restrictions

Multivariate testing: save time and refine your analysis

Kameleoon raises five million euros to strengthen its European leadership in AI-driven personalization

CRO: Building the ideal optimization team to improve your digital performance

Search for articles by subject

The conversion experts blog

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