Bank of America deserves
AI-powered experimentation
at enterprise scale
Increase digital revenue, reduce decision friction, and accelerate optimization across banking experiences, with experimentation built for complex enterprise teams
Optimizing the Journey
for 3.2 Billion Interactions
Erica crossed 3.2 billion interactions this year. With 81% of households now active on digital, every flow, account opening, card application, Zelle, Life Plan, is a candidate for testing. At this volume, a 1% lift on a single high-traffic flow moves real revenue.
Ideate, build, and ship safely with PBX
Use Pompt-Base Experimentation to ideate, build, configure, and launch experiments in plain English across acquisition pages, authenticated dashboards, and in-app flows.
PBX Ideate scans across your digital experiences to highlight what works and score ideas against a databse of thousands of experiments.
Build variants on the mobile app or online banking dashboard using existing segments and warehouse data, then ship directly into your developers' IDE for review.
Turn Figma frames into nearly pixel-perfect variations: live and testable, with no code and no handoff between design and engineering.
Five agents covering the full experimentation lifecycle.
Kameleoon defined Prompt-Based Experimentation with PBX 1.0. PBX 2.0 extends the lifecycle end to end. Anyone on your team can build, configure, and ship: PMs, designers, analysts, engineers. Web, native app, and hybrid webview.
Let’s put your toughest digital challenge to the test
Bring us your current optimization hurdles.
In a focused, 1-on-1 session, we’ll show you exactly how Kameleoon would design, launch, and measure that specific experiment within Bank of America's environment.
Accelerating AI Experimentation Safely
Learn how to use prompt-based experimentation to effectively and securely improve banking, financial services, and insurance websites and apps. Read use cases, solutions, and more in this ebook, including:
