Capitalize on customer trust
Create the frictionless journeys your customers crave with A/B testing, personalization, and feature management solutions.
What makes Kameleoon different
Trust your data
Revolutionize your testing program with prompt-based experimentation to build your web experiments in minutes.
Unite your teams
One platform that enables marketing, product, and engineering teams to test, personalize, and collaborate.
Connect natively with each team's favorite tools, including data warehouses, CMS platforms, and more.
Take advantage of advanced statistics, real-time accuracy, and industry-leading security for confident decisions.

Optimize funnels to drive account creation
From calculators to appointment scheduling funnels, streamline critical user journeys, improve conversion on high-intent pages, and boost product uptake across lines of business.
Optimize onboarding flows, credit simulators, and eligibility pages to increase account openings.
Run A/B tests on booking pages to connect specialists with clients faster.
Iterate cross-sell modules to surface relevant products (insurance, savings, or investment) at the right time.
Deliver secure and tailored experiences
From first accounts to mortgage renewals, BFSI clients expect clarity and relevance. Kameleoon helps deliver tailored journeys that respect intent, context, and regulation.
Use flexible user-consent management to ensure every A/B test or personalization adheres to regional consent policies.
Test and optimize reassurance messages to reduce drop-offs at sensitive moments like login, form submission, or payment.
Build targeted and personalized experiences based on past behavior, account type, and your preferred CDP or DWH.


Launch tests with full control and compliance
Banks and insurers need to innovate without risking compliance or IT security. Kameleoon allows you to roll out secure new features with confidence that each one protects sensitive data.
Use approval workflows to secure product and feature releases. Ensure every change is reviewed to reduce risk.
Run experiments that meet the highest standards for compliance and security (GDPR, HIPAA, ISO 27001...).
Get your own isolated tenant with SSO compatibility to protect against unauthorized access and keep customer data safe.
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Explore resources

Addressing customer concerns: 22 online banking examples to drive better test ideas

A/B testing in the insurance industry: What top firms are doing

A/B testing and personalization for banks and financial services