Report
How AI Is Changing Who Builds Experiments
Independent research by Jonny Longden, Chief Growth Officer at Speero, sponsored by Kameleoon. Based on 19 long-form interviews with senior experimentation practitioners across retail, fintech, travel, SaaS, education, and healthcare, plus hands-on testing of Kameleoon's Prompt-Based Experimentation (PBX).
- Why removing the developer bottleneck changes which tests get run, and how the new prioritization affects your backlog.
- What the most successful real-world AI variation setups have in common, and where the category’s limitations remain (SPAs, analytics integration, QA governance).
- How AI is reshaping specialist CRO roles, and what programs should do with the bottleneck that has just been removed.
