Join top product and marketing leaders in Vienna to explore what’s next in experimentation-led growth.

Growth doesn’t happen in one team or one funnel step.
In this talk, Ekaterina Gamsriegler breaks down how activation, retention, conversion, and acquisition work together to drive revenue predictably and repeatedly. And why and how the marketing and product teams can operate as one. Expect multiple examples of experiments, real case studies, and many lessons from scaling B2C apps.

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From scrappy beginnings to a more mature experimentation setup, Waterdrop’s journey shows how an experimentation mindset can transform company strategy. It looks into how complex experimentation becomes in a growing organization—aligning teams with different goals, navigating diverse opinions, and building a structured approach to testing.

When psychology meets experimentation, marketers unlock powerful drivers of business growth. Discover how companies turn behavioral science into business success by running experiments using testing hypotheses derived from psychological principles. Even simple changes can deliver significant gains in conversion and customer experience. Learn how to put these ideas into practice and leave with actionable insights you can test in your own organization.

Accelerating Personalized Experiences in an efficient content pipeline with FirstSpirit & Kameleoon.