Join top product and marketing leaders in Vienna to explore what’s next in experimentation-led growth.

Vienna, Austria
April 22, 2026

What you can expect

+150

Companies represented across industries

+200

Leaders from Product 
& Marketing teams

20+

Talks and Hands-on sessions on experimentation & growth

Why you should come

Book your seat in Vienna to push the boundaries of experimentation-driven growth.

Unlock seamless cross-team collaboration and new growth opportunities.

See how top companies bridge the gap between product and marketing teams.

See how top companies bridge the gap between product and marketing teams.

Meet top experts on all-team experimentation.

Luke van Ravensberg

Ecommerce Manager

Jessica Volna

Senior CRO & Experimentation Manager

Stephan Mühlbacher

Digital Experimentation Scientist

Ekaterina Gamsriegler

Head of Marketing and Growth

Marta Mijatov

Digital Experimentation Lead

Our partner

The day's agenda

2:00 PM
Welcome Coffee and Networking
2:30 PM
Intro
2:45 PM
keynote
One Funnel, Two Teams, Zero Silos: How Product and Marketing Drive Growth Together

Growth doesn’t happen in one team or one funnel step.
In this talk, Ekaterina Gamsriegler breaks down how activation, retention, conversion, and acquisition work together to drive revenue predictably and repeatedly. And why and how the marketing and product teams can operate as one. Expect multiple examples of experiments, real case studies, and many lessons from scaling B2C apps.

Ekaterina Gamsriegler
Head of Marketing and Growth
3:15 PM
Roundtables
Thematic Roundtables: Share Experiences, Challenges & Best Practices

4:15 PM
Break
5:00 PM
keynote
Because “We Think” Isn’t a Strategy

Jessica Volna
Senior CRO Manager
Luke van Ravensberg
E-commerce Manager
5:30 PM
keynote
Consumer Psychology: Hidden Driver for Customer and Business Success

When psychology meets experimentation, marketers unlock powerful drivers of business growth. Discover how companies turn behavioral science into business success by running experiments using testing hypotheses derived from psychological principles. Even simple changes can deliver significant gains in conversion and customer experience. Learn how to put these ideas into practice and leave with actionable insights you can test in your own organization.

Marta Mijatov
Digital Experimentation Lead
Stephan Mühlbacher
Digital Experimentation Scientist
6:00 PM
keynote
AI CMS: Velocity with Guardrails

Accelerating Personalized Experiences in an efficient content pipeline with FirstSpirit & Kameleoon.

Michael Thinschmidt
Head of Solution Engineering
Dr. Timo Klattenhoff
Head of Product
Marcel Amosse
Head of DACH Sales
6:30 PM
Ending
6:45 PM
Food and Networking

Let’s meet in Vienna!

Join us for a focused, in-person event designed to encourage meaningful discussions, practical insights, and peer-to-peer exchanges around experimentation and optimization.

A curated audience, real-life use cases, and expert perspectives, all in a collaborative and welcoming environment.

See you in

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Frequently Asked Questions

What is the date and location of the event?

The event will take place on March 11th in Zurich, Switzerland.

In what language will the event be held?

The event will be hosted in English.

I can't attend in person. Will you be sending a recording?

No, we will not be recording any of our sessions. Be sure to attend live so you don't miss out on the event!

Will the event be accessible to people with reduced mobility?

Yes, the event venue is fully accessible to people with reduced mobility. Please contact us at marketing@kameleoon.de if you require special assistance.

How can I contact the event organizers?

For any inquiries, please do not hesitate to contact us by e-mail at marketing@kameleoon.de.

Learn from experimentation experts and connect with industry leaders