HYBRID EXPERIMENTATION

Power server-side experiments with client-side benefits

Kameleoon is the only platform that lets you create server-side experiments with client-side capabilities and plugs into your existing tech stack for in-depth analysis and activation.

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Hybrid Experimentation - Power server-side experiments with client-side benefits

Kameleoon Hybrid^TM makes server-side testing
more valuable and easier for all types of teams

Get the ROI on
your tech stack

Sync server-side experiment results to your preferred activation and analytics solutions without developer resources.

Stop wasting your
segmentation

Retrieve your existing third-party audiences from other martech tools and target them in server-side tests without extra coding.

Own your experimentation schedule

Target, track and manage server-side tests independently from release cycles. Developers get to focus on delivery.

The top 3 benefits of Kameleoon Hybrid^TMtechnology

Check a box to plug Kameleoon into any solution within your tech stack for activation and analysis

Leverage our plug-and-play, no-code integrations to sync and unify your experimentation data in your preferred solutions, improve your site performance while reducing the development efforts and the amount of code to maintain.
Analyze or activate against your data gained from server-side tests with any other tool in your tech stack.
Use your existing segmentation strategy from your data solutions, including Mixpanel, Segment, Google Analytics, and more, to provide your target audiences with relevant, personalized experiences.

Analyze server-side experiment data in real time with built-in client-side data points

With Kameleoon HybridTM , we are the only A/B testing solution to natively collect performance metrics client-side, even on your server-side experiments.
Gain rich insights about your audiences with data traditionally available for client-side tests only, like time spent on page or the number of pages viewed, without additional coding required.
Use our templated in-app reports offering 25+ filtering and breakdown criteria which you normally would only find client-side (e.g. new or returning visitors, browser, device type).

Target users by using our 20+ out-of-the-box, no-code targeting conditions

With Kameleoon’s native ability to connect to your tech stack, you can use our platform to target users without having to create custom code to define targeting conditions.
Leverage our exclusive / targeted campaigns capabilities to only target users in a web experiment if those users have not already been bucketed in a server-side experiment.
Kickstart your experimentation program faster with our 20+ pre-built conditions that cover a variety oftargeting criteria. They include visitor behavior and visit patterns, visit frequency, IP geolocation, campaigns and converted goals, being targeted by web or feature experiments, user system parameters such as browser, OS, device, custom data and much more.

external segments for server side experiment

Kameleoon Hybrid^TM enables a truly unified platform for all-team experimentation

Benefit from a shared UI and stats engine

Kameleoon Hybrid^TM leverages the same data model we have been developing for 12+ years and offers the same targeting and reporting features our client-side experimenters love.

Rely on powerful statistical tools

We provide guardrails for Sample Ratio Mismatch (SRM) and let you decide how you determine statistical significance: with a Frequentist or Bayesian model.

More accurate results, faster

Kameleoon’s Custom Attribution Window lets you decide how long your campaign will be credited for affecting a conversion goal or KPI. With CUPED, you can see results faster, even with lower traffic pages.

Optimize your targeting

Know which experiment is run by each of your teams. Exclude visitors that are a part of product-run server-side experiments from your web conversion tests, and the other way around.

Extendive SDK support

Take advantage of 12+ zero-latency SDKs, serverless SDKs to support the implementation of your Feature Experiments, without impacting your website or mobile app performance.

USE OUR GRAPHIC EDITOR TO TWEAK SERVER-SIDE TESTS

Take control of your server-side experiments with our no-code graphic editor. After the initial configuration, you are free to modify your experiments anytime, quickly and easily.

Free up developer resources

Leverage Kameleoon’s data bridges to integrate your experiments into your tech stack for analytics and activation, without having to ask for developer help.

Fear no bot

You never have to question whether your results are reliable because Kameleoon automatically detects and filters bot traffic on your sites, even in server-side experiments, thanks to Hybrid™.

Get robust in-app reporting

Analyze your Hybrid experiments with automatically generated reports in Kameleoon. Evaluate your experiments with 25+ templated filtering and breakdown criteria.

Hybrid experiments help our teams a lot, since we can build our tests server-side, then keep using Heap and Segment on the client-side, without additional coding from our developers. Our team is always looking for opportunities to save time for our developers. With Kameleoon, we don't have to keep turning to them for help.

Nick Lesec

Product Manager at PlayVS