# Kameleoon

> Kameleoon is a unified experimentation, feature management, and AI-driven personalization platform used by marketers, product managers, and developers to run A/B tests, manage feature flags, and deliver personalized experiences across web, mobile, and server-side environments. Kameleoon pioneered Prompt-Based Experimentation (PBX), an AI capability that lets teams build, launch, and analyze experiments from natural-language prompts.

Key facts to help interpret this site:
- Core product areas: web & server-side A/B testing, multivariate testing, feature flagging / feature experimentation, AI personalization, and Prompt-Based Experimentation (PBX).
- Audiences ("Made for"): marketers, product managers, and developers.
- The platform emphasizes data accuracy, statistical rigor (Bayesian & frequentist, sequential testing, CUPED), privacy/security compliance (ISO 27001, SOC 2, HIPAA, GDPR), and integrations with the modern data stack (data warehouses, CDPs, analytics).
- Content is available in three languages. URLs with no language prefix are English (canonical); `/fr/` paths are French and `/de/` paths are German. Only the English/canonical URLs are listed below; equivalent FR and DE versions exist for most pages.
- This file is a curated guide to the most important pages. The complete URL inventory is in the sitemap: https://www.kameleoon.com/sitemap.xml

## Platform

- [Experimentation platform](https://www.kameleoon.com/platform/experimentation): Overview of Kameleoon's experimentation capabilities for web and full-stack testing.
- [Feature management](https://www.kameleoon.com/platform/feature-management): Feature flags and feature experimentation to control rollouts and test in production.
- [AI personalization](https://www.kameleoon.com/platform/personalization): Real-time, AI-driven personalization based on visitor behavior and intent.
- [Product recommendation](https://www.kameleoon.com/platform/product-recommendation): Personalized product recommendation engine.
- [Mobile app testing](https://www.kameleoon.com/platform/mobile-app-testing): A/B testing and experimentation for native mobile apps via SDKs.
- [Single Page Application (SPA) testing](https://www.kameleoon.com/platform/single-page-application): Experimentation support for React, Angular, Vue and other SPA frameworks.
- [Data accuracy](https://www.kameleoon.com/platform/data-accuracy): How Kameleoon ensures trustworthy, accurate experiment data.
- [Privacy & security](https://www.kameleoon.com/platform/privacy-security): Compliance, data protection, and security posture of the platform.

## Products & solutions

- [A/B testing](https://www.kameleoon.com/ab-testing): Kameleoon's core A/B testing solution.
- [AI A/B testing](https://www.kameleoon.com/ai-ab-testing): AI-assisted A/B testing capabilities.
- [Prompt-Based Experimentation (PBX)](https://www.kameleoon.com/prompt-based-experimentation): Build, launch, and analyze experiments from natural-language prompts — Kameleoon's flagship AI experimentation product.
- [PBX browser extension](https://www.kameleoon.com/pbx-extension): The PBX browser extension for creating experiments directly on a live page.
- [PBX Ideate](https://www.kameleoon.com/pbx-ideate): AI agent that surfaces high-potential test ideas for your experimentation roadmap.
- [Feature flagging](https://www.kameleoon.com/feature-flagging): Feature flag management for controlled releases.
- [Feature management & feature experimentation](https://www.kameleoon.com/feature-management-feature-experimentation): Combined feature management and experimentation offering.
- [Personalization](https://www.kameleoon.com/personalization): Web and omnichannel personalization solution.
- [Client-side to server-side A/B testing](https://www.kameleoon.com/client-side-to-server-side-ab-testing): Moving an experimentation program from client-side to server-side testing.
- [Product roadmap](https://www.kameleoon.com/product-roadmap): Kameleoon's public product roadmap.
- [Plans & pricing](https://www.kameleoon.com/plans): Plan tiers and pricing model.
- [MTU vs MAU](https://www.kameleoon.com/mtuvsmau): Explanation of the Monthly Tested Users vs Monthly Active Users pricing model.

## Made for (by role)

- [For marketers](https://www.kameleoon.com/made-for/marketers): How marketing teams use Kameleoon for testing and personalization.
- [For product managers](https://www.kameleoon.com/made-for/product-managers): How product teams use feature experimentation and PBX.
- [For developers](https://www.kameleoon.com/made-for/developers): SDKs, APIs, and developer tooling for full-stack experimentation.

## Comparisons (vs competitors)

- [Kameleoon vs AB Tasty](https://www.kameleoon.com/kameleoon-vs-ab-tasty): Comparison of Kameleoon and AB Tasty.
- [Kameleoon vs Optimizely](https://www.kameleoon.com/kameleoon-vs-optimizely): Comparison of Kameleoon and Optimizely.
- [Kameleoon vs VWO](https://www.kameleoon.com/kameleoon-vs-vwo): Comparison of Kameleoon and VWO.

## Industries / sectors

- [E-commerce & retail](https://www.kameleoon.com/sector/ecommerce-retail): Experimentation and personalization for online retail.
- [B2B SaaS](https://www.kameleoon.com/sector/b2b-saas): Use cases for SaaS and product-led growth.
- [Financial services (banking & insurance)](https://www.kameleoon.com/sector/financial-services): Compliant testing for BFSI.
- [Healthcare](https://www.kameleoon.com/sector/healthcare): HIPAA-aware experimentation for healthcare organizations.
- [Media](https://www.kameleoon.com/sector/media): Personalization and testing for media and publishing.
- [Travel & tourism](https://www.kameleoon.com/sector/travel-tourism): Optimization for travel and tourism brands.
- [Automotive](https://www.kameleoon.com/sector/automotive): AI personalization and lead generation for automotive.

## Tools & assessments

- [A/B testing calculator](https://www.kameleoon.com/ab-testing-calculator): Free statistical significance / sample-size calculator.
- [Experimentation self-assessment](https://www.kameleoon.com/self-assessment): Assess the maturity of your experimentation program.

## Resources & reference

- [Resources hub](https://www.kameleoon.com/resources): Central library of guides, ebooks, webinars, and reports.
- [Glossary](https://www.kameleoon.com/glossary): Definitions of experimentation, CRO, and personalization terms.
- [Customer stories](https://www.kameleoon.com/customers): Case studies from Kameleoon customers.
- [Integrations](https://www.kameleoon.com/integrations): Supported integrations across the data and martech stack.
- [Partners directory](https://www.kameleoon.com/partners-directory): Directory of agency and technology partners.
- [Who's Who in experimentation](https://www.kameleoon.com/whoswho): Profiles of leading experimentation, CRO, and product experts.

## Ebooks & research reports

- [Experimentation Casebook 2025–2026](https://www.kameleoon.com/ebooks/experimentation-casebook-2025-2026): Annual collection of real-world experimentation case studies.
- [What high performers do differently with experiment-led growth in 2025](https://www.kameleoon.com/ebooks/what-high-performers-do-differently-with-experiment-led-growth-in-2025): Benchmark report on experiment-led growth.
- [The practical AI playbook for e-commerce teams](https://www.kameleoon.com/ebooks/the-practical-ai-playbook-for-e-commerce-teams): Practical guide to applying AI in e-commerce experimentation.
- [Henkan Partners research: impact of PBX technology](https://www.kameleoon.com/ebooks/research-henkan-partners-impact-of-pbx-technology): Independent research on the impact of Prompt-Based Experimentation.
- [PBX assessment report by GuessTheTest](https://www.kameleoon.com/ebooks/pbx-assessment-report-by-guess-the-test): Third-party assessment of PBX.
- [Data & A/B testing in healthcare](https://www.kameleoon.com/ebooks/data-ab-testing-healthcare): Guide to data-driven testing in healthcare.

## Blog — A/B testing fundamentals & methodology

- [What is A/B testing](https://www.kameleoon.com/blog/ab-testing): Foundational explainer on A/B testing.
- [A/B tests overview](https://www.kameleoon.com/blog/ab-tests): Introduction to A/B testing concepts and practice.
- [Best A/B testing tools](https://www.kameleoon.com/blog/best-ab-testing-tools): Comparison and selection criteria for A/B testing tools.
- [A/B testing frameworks](https://www.kameleoon.com/blog/ab-testing-frameworks): Frameworks for prioritizing and structuring tests.
- [A/B testing checklist](https://www.kameleoon.com/blog/checklist-ab-testing): Pre-launch checklist for reliable experiments.
- [Bayesian vs frequentist statistics](https://www.kameleoon.com/blog/ab-testing-bayesian-frequentist-statistics-method): Comparison of statistical methods used in A/B testing.
- [Traffic volumes for reliable results](https://www.kameleoon.com/blog/a-b-testing-traffic-volumes-for-reliable-results): How much traffic is needed for trustworthy tests.
- [Sample Ratio Mismatch (SRM)](https://www.kameleoon.com/blog/what-sample-ratio-mismatch-srm-and-what-do-about-it): What SRM is and how to handle it.
- [Multivariate testing](https://www.kameleoon.com/blog/multivariate-testing): Guide to multivariate testing.
- [Multivariate vs A/B testing](https://www.kameleoon.com/blog/multivariate-testing-vs-ab-testing): When to use MVT versus A/B tests.
- [Sequential testing](https://www.kameleoon.com/blog/sequential-testing-your-shortcut-smart-decision-making): Using sequential testing for faster decisions.
- [CUPED](https://www.kameleoon.com/blog/cuped): Variance reduction with CUPED to accelerate results.
- [Power analysis](https://www.kameleoon.com/blog/power-analysis): Statistical power and how to plan for it.
- [Guardrail metrics](https://www.kameleoon.com/blog/guardrail-metrics): Using guardrail metrics to protect against negative impact.
- [Should you run an A/A test](https://www.kameleoon.com/blog/should-you-run-aa-test): The role and value of A/A testing.
- [Type I and Type II errors](https://www.kameleoon.com/blog/what-are-type-i-and-type-ii-errors): Understanding false positives and false negatives.
- [A brief history of CRO](https://www.kameleoon.com/blog/a-brief-history-of-cro): Background on conversion rate optimization.

## Blog — Prompt-Based Experimentation (PBX) & AI

- [What is PBX](https://www.kameleoon.com/blog/what-is-pbx): Definition of Prompt-Based Experimentation.
- [Introducing Prompt-Based Experimentation](https://www.kameleoon.com/blog/introducing-prompt-based-experimentation): Launch and rationale for PBX.
- [1000 prompt-based experiments](https://www.kameleoon.com/blog/1000-prompt-based-experiments): Learnings from a large volume of PBX experiments.
- [PBX vs agentic AI](https://www.kameleoon.com/blog/prompt-based-experimentation-vs-agentic-ai): How PBX relates to and differs from agentic AI.
- [How to prompt an experimentation tool](https://www.kameleoon.com/blog/how-to-prompt-an-experimentation-tool): Practical prompting guidance for experimentation.
- [How to write AI prompts for A/B testing teams](https://www.kameleoon.com/blog/how-write-ai-prompts-ab-testing-teams): Prompt-writing best practices for testing teams.
- [PBX 2.0 — Analyze](https://www.kameleoon.com/blog/pbx-2-0-analyze): Analysis capabilities in PBX 2.0.
- [Expanding PBX with PBX Ideate](https://www.kameleoon.com/blog/expanding-prompt-based-experimentation-with-pbx-ideate): The PBX Ideate test-idea agent.
- [Guardrails and PBX](https://www.kameleoon.com/blog/guardrails-and-prompt-based-experimentation): Applying guardrails to prompt-based experiments.
- [How AI is really influencing experimentation](https://www.kameleoon.com/blog/how-ai-really-influencing-experimentation): Expert perspectives on AI's impact on experimentation.
- [What is an MCP server](https://www.kameleoon.com/blog/what-is-an-mcp-server): Explainer on Model Context Protocol servers.

## Blog — Personalization

- [Complete guide to personalization](https://www.kameleoon.com/blog/complete-guide-personalization): Comprehensive personalization guide.
- [AI personalization](https://www.kameleoon.com/blog/ai-personalization): How AI-driven personalization works.
- [How to choose your personalization solution](https://www.kameleoon.com/blog/how-choose-your-personalization-solution): Selection criteria for personalization tools.
- [Manual vs predictive personalization](https://www.kameleoon.com/blog/manual-vs-predictive-personalization): Comparison of manual and predictive approaches.
- [The 4 stages of personalization](https://www.kameleoon.com/blog/4-stages-personalization): A maturity model for personalization.

## Blog — Feature management & delivery

- [Feature flag best practices](https://www.kameleoon.com/blog/feature-flag-best-practices): Best practices for using feature flags.
- [Feature toggles vs feature flags](https://www.kameleoon.com/blog/feature-toggles-vs-feature-flags-all-you-need-know): Terminology and practical differences.
- [Top feature flag management tools](https://www.kameleoon.com/blog/top-feature-flag-management-tools): Overview of feature flag tools.
- [DevOps feature flags](https://www.kameleoon.com/blog/devops-feature-flags-what-are-they-and-how-use-them): Feature flags in a DevOps workflow.
- [Python feature flags guide](https://www.kameleoon.com/blog/python-feature-flags-guide-everything-you-need-know): Implementing feature flags in Python.
- [Canary testing](https://www.kameleoon.com/blog/canary-testing): Canary releases explained.
- [Blue-green deployment](https://www.kameleoon.com/blog/blue-green-deployment): Blue-green deployment strategy.
- [Progressive delivery concepts](https://www.kameleoon.com/blog/progressive-delivery-concepts): Concepts behind progressive delivery.

## Blog — Server-side & technical

- [Server-side vs client-side](https://www.kameleoon.com/blog/server-side-client-side): Differences between server-side and client-side testing.
- [Server-side A/B testing with Kameleoon Full Stack](https://www.kameleoon.com/blog/everything-about-ab-testing-server-side-kameleoon-full-stack): Guide to full-stack server-side testing.
- [A/B testing on any SPA framework](https://www.kameleoon.com/blog/run-ab-tests-any-single-page-application-spa-framework): Testing within single-page applications.
- [What MACH architecture means for Kameleoon](https://www.kameleoon.com/blog/what-does-mach-architecture-mean-kameleoon): MACH architecture and composable experimentation.

## Blog — Data stack

- [Data warehouse-native vs integrated experimentation](https://www.kameleoon.com/blog/data-warehouse-native-vs-integrated-experimentation): Approaches to warehouse-based experimentation.
- [What is a data warehouse](https://www.kameleoon.com/blog/what-is-a-data-warehouse): Data warehouse fundamentals.
- [Modern data stack explained](https://www.kameleoon.com/blog/modern-data-stack-explained-components-and-benefits): Components and benefits of the modern data stack.

## Blog — Experimentation culture & strategy

- [Experimentation-led growth](https://www.kameleoon.com/blog/experimentation-led-growth): Using experimentation as a growth engine.
- [Build a CRO team in 5 steps](https://www.kameleoon.com/blog/build-conversion-rate-optimization-team-5-steps): How to build a conversion optimization team.
- [Building a culture of experimentation](https://www.kameleoon.com/blog/business-culture-experimentation): Establishing an experimentation culture.
- [What is a Center of Excellence for experimentation](https://www.kameleoon.com/blog/what-center-excellence-experimentation): Setting up an experimentation CoE.
- [How to measure the ROI of your testing program](https://www.kameleoon.com/blog/how-to-measure-the-roi-of-your-testing-program): Quantifying experimentation ROI.

## Blog — Industry-specific

- [A/B testing for healthcare](https://www.kameleoon.com/blog/ab-testing-for-healthcare): Experimentation in healthcare contexts.
- [A/B testing in the insurance industry](https://www.kameleoon.com/blog/ab-testing-insurance-industry): Testing for insurance.
- [A/B testing for pricing](https://www.kameleoon.com/blog/ab-testing-for-pricing): Experimenting on pricing.

## Customer stories (selection)

- [Samsung](https://www.kameleoon.com/customer/samsung)
- [Toyota — AI lead generation](https://www.kameleoon.com/customer/toyota-turbocharges-its-lead-generation-ai-doubling-its-success)
- [Orange — right offer at the right time with AI](https://www.kameleoon.com/customer/how-orange-delivers-the-right-offer-at-the-right-time-with-ai)
- [Louis Vuitton](https://www.kameleoon.com/customer/louis-vuitton)
- [Sephora](https://www.kameleoon.com/customer/sephora)
- [Michelin](https://www.kameleoon.com/customer/michelin)
- [Hyundai](https://www.kameleoon.com/customer/hyundai)
- [Mayo Clinic](https://www.kameleoon.com/customer/mayo-clinic)
- [Providence](https://www.kameleoon.com/customer/providence)
- [Cedars-Sinai](https://www.kameleoon.com/customer/cedars-sinai)
- [Rail Europe](https://www.kameleoon.com/customer/rail-europe)
- [Decathlon Pro](https://www.kameleoon.com/customer/decathlon-pro)
- [Papier — high-impact experimentation program](https://www.kameleoon.com/customer/papier-built-a-high-impact-experimentation-program-with-kameleoon)
- [VeryChic — test velocity with PBX](https://www.kameleoon.com/customer/verychic-increase-test-velocity-with-pbx)

## Company & contact

- [About Kameleoon](https://www.kameleoon.com/about): Company overview.
- [Press](https://www.kameleoon.com/press): Press and media resources.
- [Become a partner](https://www.kameleoon.com/become-a-partner): Partner program information.
- [Support](https://www.kameleoon.com/support): Customer support.
- [Contact](https://www.kameleoon.com/contact): Contact the Kameleoon team.

## Optional

- [Partner homepage](https://www.kameleoon.com/partner-homepage): Partner landing page.
- [Newsletter](https://www.kameleoon.com/newsletter): Newsletter signup.
- [Glossary: A/B test](https://www.kameleoon.com/glossary/ab-test): Definition of an A/B test.
- [Glossary: Activation rate](https://www.kameleoon.com/glossary/activation-rate): Definition of activation rate.
- [Unite Voices](https://www.kameleoon.com/unite-voices/welcome-to-unite-voices): Editorial series featuring experimentation practitioners.
- [Unite Summit London 2026](https://www.kameleoon.com/event/unite-summit-london-2026): Event page.
- [Unite Paris 2026](https://www.kameleoon.com/event/unite-paris-2026): Event page.
- [Unite Vienna 2026](https://www.kameleoon.com/event/unite-vienna-2026): Event page.
- [Unite Madrid 2026](https://www.kameleoon.com/event/unite-madrid-2026): Event page.
- [CRO Coffee Club](https://www.kameleoon.com/cro-coffee-club): Community event series.
- [Legal notice](https://www.kameleoon.com/legal-notice): Legal terms.
- [Privacy policy](https://www.kameleoon.com/privacy-policy): Privacy policy.
- [PCI compliance](https://www.kameleoon.com/compliance-pci-dss): PCI DSS compliance information.
- Full URL inventory (all pages, all languages): https://www.kameleoon.com/sitemap.xml