The Total Economic Impact™ Of Kameleoon
What are the benefits for brands
investing in Kameleoon over three years?
To highlight the benefits Kameleoon can deliver, we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may gain by deploying Kameleoon’s AI-powered web and full stack experimentation and personalization platform.
Forrester conducted in-depth interviews with multiple Kameleoon customers across industries including e-commerce, travel, automotive and retail about their projected results. The insights from these interviews were used to develop a composite organization to quantify the benefits, costs, and risks associated with an investment in Kameleoon.
Contents of the study
→ The quantified and unquantified benefits of Kameleoon's experimentation and personalization platform
→ A financial analysis of the costs associated for companies investing in Kameleoon to calculate the ROI over three years
→ An overview of Kameleoon's technology and how to combine A/B testing and personalization to drive online revenues
Driving bottom-line results for your business
“The usual way before Kameleoon was to provide promotions to every client coming to the website. With Kameleoon, we started to offer targeted promotions only to specific clients we knew would be interested in those promotions.”
Merchandising and Search Engine Manager
“Kameleoon allows us to restructure our website roadmap and our ability to analyze the website and user behavior. All the updates to the website are now based on analysis or A/B test results.”
Web Project Lead
“At the beginning Kameleoon allowed a +30% efficiency gain. What’s most important, at the end of the pilot phase we knew we had gained the right pace to scale the solution easily.”
Unquantified benefits of Kameleoon's experimentation and personalization platform
Improved customer experience
By enabling the delivery of tailored content and messages, Kameleoon allows organizations to provide a relevant, personalized experience, a vital but unquantifiable benefit.
Increased employee experience (EX)
Users feel more empowered as they can make simple changes and adjustments in matters of minutes, hence feeling more reactive and resilient — and more empowered in their work.
Delivering digital growth with
experimentation and personalization
In an increasingly competitive and digital world, consumers demand an optimized, individual experience. Successful brands are driving growth by putting experimentation and personalization at the heart of their strategies, increasing conversion rates, engagement and marketing efficiency.
To help brands compete in a digital first-world and deliver on their business goals through experimentation and personalization, we organized a online conference with Widerfunnel, featuring guest contributions from Forrester, TaylorMade and Chief Martec.
Access the 1 hour recording to benefit from a range of in-depth thought leadership insight to transform your strategy. You’ll learn:
→ How to build a digital strategy that delivers the business benefits of experimentation and personalization
→ How to calculate their ROI for your organization and secure ongoing investment for your programs
→ Best practice advice on how to develop and scale your program across the organization