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Describe what you want to fix or build. AI will generate and launch your change instantly and let you test it on your real users.

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See how it works
See how it works

With PBX, building a b tests has become so easy that knowing what to test has become your real advantage. Because no matter the size of your company, your traffic is still a limited resource and you can't test everything. That's why we're so excited to partner with Conversion by Gain, the leading experimentation agency to introduce test ideation as part of PBX. So let's take a look at how it works. So to start, you'll just provide your page's URL to have it scanned. After a few minutes, your hypotheses will be ready for your review. You'll see a summary of the hypothesis as well as its corresponding test idea. Our AI agent has scored each test idea and flags the one that's most likely to drive measurable impact. You can read more about the insights backing each hypothesis. Test ideation is using learnings from over twenty zero experiments to find the ideas that are most likely to win. In fact, our test ideas are up to three times more likely to produce a positive result than the industry benchmark. Now down here, you'll see the recommended test idea, and it further breaks down into the variations that you can create to validate or invalidate this hypothesis. Choose the one that you'd like to move forward with, and you can just pick the high priority ideas and build them instantly with PBX. You don't even need to write a prompt. It's already done for you. All you need to do is hit submit. It's that easy to go from idea to launching a test in just a few clicks. Test ideation is the first set of AI agents that mimics a CRO expert by scanning your pages and recommending tests based on a rigorous framework and deep contextual insights, resulting in a b tests that are three times more likely to succeed. If you wanna be among the first to try it, join our wait list today.

Experiment quickly and confidently

Ask AI to identify ideas worth testing

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Build tests in minutes by chatting with AI

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Allocate traffic to your variations

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Make confident decisions with accurate data

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Prompt-Based Experimentation for your industry

PBX for healthcare

Test and explore the entire patient journey

Run more experiments faster with Prompt-based Experimentation. Tighten feedback loops and improve every element of the patient journey.

Discover which updates will best connect with patients before committing valuable engineering resources.

Build experiments that automatically adapt to your branding and messaging to preserve patient trust.

Run quick, efficient experiments on Kameleoon’s secure, HIPAA-compliant platform to protect sensitive data.

PBX for Banking, finance, & insurance 

Build, test, and ship safely with PBX

Use Prompt-Based Experimentation to generate high-impact experiments in minutes. Fully compliant with GDPR and other security standards.

Use PBX to tweak copy, form steps, calculator UX, and error help on live traffic.

Create and test variants on rates pages, quotes, and dashboards using your existing segments and warehouse data.

Improve authentication, 2FA, claims and dispute submissions, then promote winners with feature flags.

pbx for e-commerce and retail

Run agile promotions you can monitor safely

Use Prompt-Based Experimentation (PBX) to quickly generate popups, new hero images, and promotional copy without waiting for sprints.

Run promo cycles faster with controlled risk by building and running experiments through natural language chatting with AI.

Reduce checkout friction by testing microcopy on payment steps, reorder fields, or product pages.

Quickly try out different product images, badges, size guides, and landing page callouts.

pbx for Travel & Tourism

Test every result, form, and step with AI

Use prompt-based experimentation to test every step of the booking process without adding significant strain on engineering.

Build popup offers and forms to optimize all stages of the user journey and remove friction.

Pivot quickly across seasonal campaigns, including photos and copy, without waiting for design sprints.

Incorporate dynamic pricing or localized promotions, personalized by segment, from a simple chat interface.

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PBX for B2B Saas

Release with speed and confidence using AI

Use Prompt-based Experimentation to rapidly speed up creation of new variants to collect more data from your customers, faster.

Build working, on-brand prototypes in minutes, even from a non-technical team.

Ideate, build, and deploy tests, all directly from the Kameleoon platform.

Run more experiments per month to collect greater user insights and constantly improve your platform.

PBX for Media & Entertainment

Use AI to adapt quickly to subscriber feedback

Use Prompt-based Experimentation to run more experiments faster based on feedback from your subscribers without needing to wait for development cycles.

Ideate, build, and deploy experiments directly to your live platform by chatting with AI.

Adapt to subscriber feedback by quickly building variants to explore solutions to immediate customer feedback.

Deploy quick, efficient, on-brand experiments designed by non-technical teams

PBX for Automotive

Experiment quickly on live vehicle pages

Ship fast tests on live vehicle pages using Prompt-based Experimentation. Describe changes you want to explore using natural language to build test-ready variants.

Rework vehicle pages to find what works best: swap hero images, try new copy, or inject localized OEM incentives without waiting for design sprints.

Run lead form changes and assess results ahead of promotional campaigns to maximize ROI.

Connect prompt-based experiments with personalized segments to build quick incentives for high-potential users.

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Users love Prompt-Based Experimentation

“Such an amazing tool”

Peter Ernst
Director of Experimentation
Providence

“Massive time saver”

Alexandra Ortiz
CMO
VeryChic

“Working with it is great!”

Daniel Miller

Cona

Explore what participants are optimizing with PBX

Explore what your peers are building with PBX

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preview

Optimizing homepage performance with a video header for Puy du Fou

by

Tom Degert

Reise & Tourismus
All

Optimizing homepage performance with a video header for Puy du Fou

Animation
UX optimisation

by

Tom Degert

Using PBX, this test introduced a YouTube-hosted video header with a thumbnail placeholder to ensure smooth loading, optimize performance, and reduce bandwidth costs on a high-traffic homepage.

SEE IT LIVE
SEE IT LIVE
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preview

Driving upsell with goal proximity gamification for Adidas

by

Baveux Alexandre

E-commerce & Retail
All

Driving upsell with goal proximity gamification for Adidas

UX optimisation
Gamification

by

Baveux Alexandre

This initiative leverages gamification by applying the Goal Proximity effect through an upsell mechanic designed to help users reach the next tier of the loyalty program. By clearly displaying the simulated progress toward the next loyalty level directly within the cart, the experience aimed to motivate completion, increase perceived value, and encourage users to add more items to reach the next milestone.

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preview

Reducing scroll to improve checkout progression for Puy du Fou

by

Mathieu Azzopardi

Reise & Tourismus
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Reducing scroll to improve checkout progression for Puy du Fou

UX optimisation

by

Mathieu Azzopardi

This change aimed to reduce exits by minimizing scrolling on the order summary page. Key information was grouped into a single visible block, while cart details were moved into an optional accordion. By improving clarity and focus at this step, the experience encouraged smoother progression to the next stage of the checkout flow.

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preview

Compare mode for outdoor clothing in the The North Face shop

by

Samuel Sailer

E-commerce & Retail
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Compare mode for outdoor clothing in the The North Face shop

Product Visualisation

by

Samuel Sailer

Everyone knows product comparison by now. However, it is quite underutilized in fashion, especially in branches where products also have a functional purpose—like outdoor products, for example. As a user, I want a quick and easy way to compare jackets with regard to attributes such as waterproofing, insulation, wind resistance, etc.

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preview

Testing an AI-Powered product comparison assistant on Orange

by

asalas ACHAT

Saas
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Testing an AI-Powered product comparison assistant on Orange

Animation

by

asalas ACHAT

Inspired by competitor experiences, we built an AI-powered product comparison assistant with PBX. Using a test-and-learn approach, the objective was to validate customer needs and interest before committing to a full development investment, ensuring that future product decisions are driven by real user value.

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preview

Bringing social proof to the top of the page for Promovacances

by

Pierre M

Reise & Tourismus
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Bringing social proof to the top of the page for Promovacances

UX optimisation

by

Pierre M

User reviews play a key role in the decision-making process and, when positive, significantly strengthen product credibility. Previously placed at the bottom of the page, they required extensive scrolling, limiting their visibility and impact. By moving user reviews to the top of the page, the objective was to surface social proof earlier in the journey and increase add-to-cart intent through the “Book” buttons located further down the page.

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FAQ

Entscheidet Prompt-Based Experimentation, was getestet wird?

Du kannst PBX nach Optimierungsideen fragen und dann selbst entscheiden, welche du umsetzen möchtest – oder dir einfach neue Vorschläge geben lassen. Je konkreter du dein Ziel formulierst, desto besser werden die Ideen, die PBX für dich entwickelt.

Is PBX vibe experimentation?

Just like vibe coding lets you create web prototypes instantly by chatting with AI, PBX lets you create new and optimized web product on your existing websites.  You get to test what you've created on real users on your actual website. The act of building variants and testing them by chatting with AI is called vibe experimentation.

Was ist ein „Credit“ – und wann wird er verbraucht?

Jedes Mal, wenn du einen Prompt verwendest, wird ein Credit verbraucht. Deine kostenlose Testphase enthält genügend Credits, um alle wichtigen Funktionen auszuprobieren. Wenn du einen Promo-Code für zusätzliche Credits hast, kannst du ihn auf der Seite „Organization“ in deinem Account eingeben. Im Durchschnitt benötigen unsere User etwa drei Credits, um ein Experiment zu erstellen. Bei Fragen kannst du dich jederzeit an contact@kameleoon.com wenden.

Was genau ist Prompt-Based Experimentation (PBX) – und wie funktioniert das Ganze?

Prompt-Based Experimentation (PBX) ist Kameleoons Ansatz für Vibe Experimentation – ein neuer Weg, um Experimente zu entwickeln, zu konfigurieren und zu starten. Mit PBX beschreibst du einfach in natürlicher Sprache, welche Änderungen du auf deiner Website testen möchtest. Die KI erstellt daraufhin automatisch eine Variante und startet das Experiment – ganz ohne Code oder WYSIWYG-Editor.

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