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See how it works

With PBX, building a b tests has become so easy that knowing what to test has become your real advantage. Because no matter the size of your company, your traffic is still a limited resource and you can't test everything. That's why we're so excited to partner with Conversion by Gain, the leading experimentation agency to introduce test ideation as part of PBX. So let's take a look at how it works. So to start, you'll just provide your page's URL to have it scanned. After a few minutes, your hypotheses will be ready for your review. You'll see a summary of the hypothesis as well as its corresponding test idea. Our AI agent has scored each test idea and flags the one that's most likely to drive measurable impact. You can read more about the insights backing each hypothesis. Test ideation is using learnings from over twenty zero experiments to find the ideas that are most likely to win. In fact, our test ideas are up to three times more likely to produce a positive result than the industry benchmark. Now down here, you'll see the recommended test idea, and it further breaks down into the variations that you can create to validate or invalidate this hypothesis. Choose the one that you'd like to move forward with, and you can just pick the high priority ideas and build them instantly with PBX. You don't even need to write a prompt. It's already done for you. All you need to do is hit submit. It's that easy to go from idea to launching a test in just a few clicks. Test ideation is the first set of AI agents that mimics a CRO expert by scanning your pages and recommending tests based on a rigorous framework and deep contextual insights, resulting in a b tests that are three times more likely to succeed. If you wanna be among the first to try it, join our wait list today.

Experiment quickly and confidently

Ask AI to identify ideas worth testing

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Build tests in minutes by chatting with AI

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Allocate traffic to your variations

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Make confident decisions with accurate data

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Prompt-Based Experimentation for your industry

PBX for healthcare

Test and explore the entire patient journey

Run more experiments faster with Prompt-based Experimentation. Tighten feedback loops and improve every element of the patient journey.

Discover which updates will best connect with patients before committing valuable engineering resources.

Build experiments that automatically adapt to your branding and messaging to preserve patient trust.

Run quick, efficient experiments on Kameleoon’s secure, HIPAA-compliant platform to protect sensitive data.

PBX for Banking, finance, & insurance

Build, test, and ship safely with PBX

Use Prompt-Based Experimentation to generate high-impact experiments in minutes. Fully compliant with GDPR and other security standards.

Use PBX to tweak copy, form steps, calculator UX, and error help on live traffic.

Create and test variants on rates pages, quotes, and dashboards using your existing segments and warehouse data.

Improve authentication, 2FA, claims and dispute submissions, then promote winners with feature flags.

pbx for e-commerce and retail

Run agile promotions you can monitor safely

Use Prompt-Based Experimentation (PBX) to quickly generate popups, new hero images, and promotional copy without waiting for sprints.

Run promo cycles faster with controlled risk by building and running experiments through natural language chatting with AI.

Reduce checkout friction by testing microcopy on payment steps, reorder fields, or product pages.

Quickly try out different product images, badges, size guides, and landing page callouts.

pbx for Travel & Tourism

Test every result, form, and step with AI

Use prompt-based experimentation to test every step of the booking process without adding significant strain on engineering.

Build popup offers and forms to optimize all stages of the user journey and remove friction.

Pivot quickly across seasonal campaigns, including photos and copy, without waiting for design sprints.

Incorporate dynamic pricing or localized promotions, personalized by segment, from a simple chat interface.

PBX for B2B Saas

Release with speed and confidence using AI

Use Prompt-based Experimentation to rapidly speed up creation of new variants to collect more data from your customers, faster.

Build working, on-brand prototypes in minutes, even from a non-technical team.

Ideate, build, and deploy tests, all directly from the Kameleoon platform.

Run more experiments per month to collect greater user insights and constantly improve your platform.

PBX for Media & Entertainment

Use AI to adapt quickly to subscriber feedback

Use Prompt-based Experimentation to run more experiments faster based on feedback from your subscribers without needing to wait for development cycles.

Ideate, build, and deploy experiments directly to your live platform by chatting with AI.

Adapt to subscriber feedback by quickly building variants to explore solutions to immediate customer feedback.

Deploy quick, efficient, on-brand experiments designed by non-technical teams

PBX for Automotive

Experiment quickly on live vehicle pages

Ship fast tests on live vehicle pages using Prompt-based Experimentation. Describe changes you want to explore using natural language to build test-ready variants.

Rework vehicle pages to find what works best: swap hero images, try new copy, or inject localized OEM incentives without waiting for design sprints.

Run lead form changes and assess results ahead of promotional campaigns to maximize ROI.

Connect prompt-based experiments with personalized segments to build quick incentives for high-potential users.

Users love Prompt-Based Experimentation

“Such an amazing tool”

Peter Ernst

Director of Experimentation
Providence

“Massive time saver”

Alexandra Ortiz

CMO
VeryChic

“Working with it is great!”

Daniel Miller

Cona

FAQ

Does prompt-based experimentation decide what to test for you?

You can ask PBX to generate optimization ideas for you, then choose and implement the ones you prefer or request new suggestions. The more specific you are about your goals, the better the ideas PBX will generate.

Is PBX vibe experimentation?

Just like vibe coding lets you create web prototypes instantly by chatting with AI, PBX lets you create new and optimized web product on your existing websites. You get to test what you've created on real users on your actual website. The act of building variants and testing them by chatting with AI is called vibe experimentation.

What is a “credit” and when does it get consumed?

Every time your prompt, one credit is consumed. Your free trial includes enough credits to explore all key features. If you have a promo code for more credits, you can enter it under the Organization page on your account. On average, our users builds an experiment by using 3 credits. contact@kameleoon.com for any questions!

What is Prompt-Based Experimentation (PBX) and how does it work?

Prompt-Based Experimentation (PBX) is Kameleoon’s approach to vibe experimentation; a new way to ideate, configure, and launch experiments. With PBX, you simply describe the web changes you want to test in natural language. AI then generates a variation and launches the experiment, without code or WYSIWYG editors.

Can prompt-based experiments target users based on external, third-party data?

Yes! Kameleoon's integrations allow you to personalize and target prompt-based experiments using data from your customer data platform or preferred data warehouse. For example, you can connect Kameleoon to your CDP to create segments based on customer subscription level.

Is prompt-based experimentation finished or complete?

Not yet. Because it relies on rapidly improving GenAI models, prompt-based testing will continue to evolve and expand in capability every day. It’s a new way to interact with an experimentation platform.

Is prompt-based experimentation statistically rigorous?

Yes, but only when used with proper guardrails. You still need valid KPIs, correct traffic splits, targeting, and robust statistical methods to draw meaningful conclusions.

Can prompt-based experimentation eliminate the need for developers?

It heavily reduces the need for developer involvement in each test, but developers should remain essential collaborators for quality, scale, and integration across teams.

Is prompt-based experimentation a replacement for Figma or CMS tools?

No. PBX helps you create test-ready experiment versions by chatting with AI, but it’s not a replacement for your design or CMS tools. You can still upload a mockup to improve output quality, and a Figma integration is planned for later in Q1 2026.

Can prompt-based experimentation replace all other forms of experimentation?

No. It focuses on frontend digital experiences that optimize UI/UX and messaging. It compliments—but does not replace—feature flagging, server-side testing, or mobile app experimentation.

Is prompt-based testing the same as “testing prompts?"

No. Prompt-based testing turns a prompt into a testable digital experience. “Testing prompts” means refining the prompts themselves, which is usually done with backend or server-side experimentation.

Is prompt-based experimentation just an upgrade to the graphic editor?

No. Prompt-based experimentation leapfrogs visual editors entirely. It uses natural language to build, configure, and analyze experiments, making frontend testing more powerful and accessible than ever.