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Modernized homepage for Fragrantica

Having worked in the perfume industry, I often used Fragrantica despite its outdated UX. For this test, my goal was to modernize the homepage, improve navigation, and add a key missing feature: helping users find their ideal fragrance based on scent notes. Personalisation and user experience are, to me, the future of effective marketing.

Persistent add-to-cart banner on Tikamoon

The page product has a lot of information, but the important ones - name, price and CTA to buy the product - are invisible when scrolling down. This test fix it, now you can add the product at anytime while reading the technical information.

Making Ticket Inclusions Clear for Puy du Fou Visitors

The objective was very simple: visitors who have never been to our park do not know the concept because we are unique in the world. The goal is to clarify with a bulleted list what is included in each type of visitor's ticket.

Optimizing PLP for Boulanger

Informations on the page are too important ; I believe people first look for a brand, a price, and then technology. The "add to cart" button is irrelevant for such expensive products. With this prompt, you can see easily more products, and all informations are still available in a click.

Adding quick add to card on specific products of L'Atelier d'Amaya PLP

The objective was to increase add-to-cart actions by enabling quick add for products that do not require option selection on PLP. The key challenge was accurately identifying eligible products to avoid unwanted PDP redirections and error messages.

Clarifying which shows are included in the ticket on PLP for Puy du Fou

This test was implemented in under an hour. Something that would have taken significantly more time and budget with an external agency. Its goal was to clearly communicate which shows are included in the park admission ticket, information that was previously not obvious to visitors. To address this, an “Included” tag was added to eligible shows on the shows listing page, helping visitors quickly identify what was covered by their ticket and reducing uncertainty during the planning phase.