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Optimizing homepage performance with a video header for Puy du Fou

Using PBX, this test introduced a YouTube-hosted video header with a thumbnail placeholder to ensure smooth loading, optimize performance, and reduce bandwidth costs on a high-traffic homepage.

Driving upsell with goal proximity gamification for Adidas

This initiative leverages gamification by applying the Goal Proximity effect through an upsell mechanic designed to help users reach the next tier of the loyalty program. By clearly displaying the simulated progress toward the next loyalty level directly within the cart, the experience aimed to motivate completion, increase perceived value, and encourage users to add more items to reach the next milestone.

Reducing scroll to improve checkout progression for Puy du Fou

This change aimed to reduce exits by minimizing scrolling on the order summary page. Key information was grouped into a single visible block, while cart details were moved into an optional accordion. By improving clarity and focus at this step, the experience encouraged smoother progression to the next stage of the checkout flow.

Find Alternatives on Nike

I noticed on the product detail page that if a variant was not available, the PDP neither showed an option to notify nor any other direction for users on what they could do next. I wanted to add a link for users to find an alternative/similar product. The idea was to direct the user to the recommended section and see some other similar products.

Lily O'Brien's Chocolate Discount Popup

We want to increase our newsletter subscriptions, but not get in the way of the user experience too much while browsing. So we opted to create a pop-up on the most popular product list page right now and display it only after a 30% scroll, so that we know they are already engaged within the site. The pop-up offers an opt-in discount of 10% to help encourage users to sign up while engaged.

Compare mode for outdoor clothing in the The North Face shop

Everyone knows product comparison by now. However, it is quite underutilized in fashion, especially in branches where products also have a functional purpose—like outdoor products, for example. As a user, I want a quick and easy way to compare jackets with regard to attributes such as waterproofing, insulation, wind resistance, etc.