Convert audiences into subscribers
Build and retain audiences with Kameleoon’s A/B testing, personalization, and feature management.



Turn free users into lifelong subscribers
Optimize funnels and subscription models with unlimited A/B and multivariate testing. Test copy, design, or entire pages for all channels and devices without impacting performance.
Use goal tracking to learn how an A/B test increases conversion rate, retention, or reader engagement.
Provide every reader and viewer with an individualized experience. Upsell the right plan based on user history.
Test and launch paywalls on your web or mobile apps with full control and zero impact on performance.

Create seamless and personalized experiences
From anonymous visit to account login, deliver fluid and consistent experiences across devices, to drive return visits, increase logins, and improve reader loyalty.
Build variations based on demographics, device type, subscriber status, and other previous behaviors.
Personalize content for viewers on mobile, readers on desktop, subscribers on tablet, and any other segment combination.
Track results from every device type, domain, and touchpoint from a single dashboard based on company-wide metrics.

Ensure compliance as you improve web experiences
Kameleoon’s IAB-approved Transparency and Consent Framework (TCF) approval helps media brands ensure compliance around privacy and consent.
Use flexible consent management to ensure your tests meet data privacy standards.
Kameleoon is compliant with CCPA, GDPR and HIPAA through flexible consent management features.
Ensure that readers have optimized, secure experiences on any domain or device.
How Kameleoon helps media companies
Deliver high-impact tests across your media stack, from homepage to paywall, with full control and compliance.

“Using Kameleoon enables us to deliver an optimized user experiencesuccessfully at scale. It combines really powerful features with great flexibility and reporting, ensuring that we can serve our audience with the right content at the right time during their journey.”

Explore resources

What is market segmentation? Discover benefits and examples

Customization vs Personalization: what are the differences and which should you choose?
Understanding contextual bandits: a guide to dynamic decision-making
Media teams often ask us...
Kameleoon has been around since 2012 and is well-established in North America and Europe. Our customers include recognized global brands: luxury car dealers, prominent healthcare groups, fashion and apparel brands, and many more. The diversity of our client base speaks to our dedication and adaptability to many brands, markets, and geographies, and we are proud champions of every customer.
Yes! Kameleoon has a significant number of two-way integrations that allow you to personalize your experiments based on your existing lists and track results in the software you’re already comfortable using.
At Kameleoon, we’ve worked with global automotive brands, and understand that each one depends on great digital experiences to drive prospective customers from websites to dealerships. To help you get there, we’ve built a platform that enables all of your teams, technical and non-technical, to run both web and feature experiments that improve every element of the user experience.
We take consent and privacy very seriously, and offer flexible consent management. You can defer data collection until after your users consent to it even while your experiments are already running. Kameleoon is GDPR, HIPAA, and SOC 2 compliant, and encrypts all incoming data to our servers. Learn more about our data safety practices here.
Very easy! Our customer service and technical teams are familiar with your experimentation platform and can switch you over without issue. We understand how important it is for you to preserve your existing data and cross over without significant downtime and will work with you to ensure switching and onboarding are both quick, easy processes.
