5 reasons to choose Kameleoon over AB Tasty
Kameleoon is built for the future of experimentation. With Prompt-Based experimentation, 100+ new features every year, and the most accurate real-time data engine, it’s the platform that drives innovation and trust at scale.
AI that turns ideas into experiments in minutes
Kameleoon is the first platform to offer Prompt-Based Experimentation (PBX), letting teams create tests in minutes with natural language and cutting time-to-test by up to 80%. It also provides AI Targeting to adapt experiences in real time to visitor intent, making it a powerful way to personalize journeys dynamically.
AB Tasty offers generative AI only within its graphic editor, requiring manual CSS adjustments and limiting the ability to create new features from scratch. Its Emotion AI personalizes based on static emotional segments, which reduces accuracy over time, especially as customer journeys evolve.


Create new forms, quizzes, and banners with Widget Studio
Kameleoon gives you a large widget library with advanced customization. Manage translations and multi-step scenarios, create dynamic texts and links, and edit images directly in the platform. Unlimited workflow events and AI-powered text generation give you complete creative control.
AB Tasty falls short on device testing and offers no automatic language management. Its library is broad but customization is limited, and with fewer options to orchestrate complex, impactful scenarios, the result is less flexibility and less impact.
An anti-flicker tech that actually works
Kameleoon uses a unique TypeScript engine — the lightest and fastest script on the market — with built-in anti-flicker technology. It ensures instant rendering in all circumstances, eliminating flicker completely and protecting the user experience.
AB Tasty claims a lighter script, but without true anti-flicker technology, flicker effects still occur, degrading performance and user trust.


Dedicated team and unlimited support
Kameleoon provides a full team dedicated to your account (Team Lead, CSM, TAM), ensuring tailored support at every stage. You also gain access to Kameleoon Academy to onboard new team members and expand your expertise. On top of that, AI Assist delivers instant, precise answers on your tests, helping you make faster, more confident decisions.
AB Tasty offers a more limited support model, typically centered on a single CSM with narrower technical resources. This can make resolving complex issues more time-consuming and less scalable as your program grows.
One platform, one source of truth
Kameleoon unifies everything in a single platform. All teams share the same account, with centralized access to goals, KPIs, assets, projects, campaigns, and data. One technology, one base—ensuring consistency, reliability, and scalability across your entire experimentation program.
AB Tasty brings together separate tools under one sign-on, each with different interfaces and no single source of truth. This fragmentation creates duplicate efforts and makes it harder to guarantee accuracy and consistency as teams scale.
