Shaping the Future of Experimentation
With over 100 new releases a year, we push the limits of experimentation, making it faster, more accurate, and simpler for every team.
new product releases each year
growth of experiments run daily
personalized experiences delivered
Your newest superpowers
Explore what your peers are building and testing with Kameleoon

Introducing Prompt-Based Experimentation: Build experiments by chatting with AI.
Understanding contextual bandits: a guide to dynamic decision-making
Enhance all-team experimentation with Kameleoon’s new results page
“With Prompt-Based Experimentation, any team can turn ideas into testable experiences in hours and validate behavior before writing a single line of code. That’s how we unlock the future of product development.”

What’s next in H2 2025


Accelerating how tests are built
Experimentation should be effortless. With PBX, we’re removing the barriers between design, AI, and execution, so your team can go from concept to live experiment in a fraction of the time.
Seamless Figma integration. Turn your designs directly into testable variants
AI configuration. Collaborate with AI to finalize goals, segments, and traffic allocation
Multitask for increased productivity. Switch variations while your PBX experiment runs, or temporarily leave PBX without disruption.
Theme builder. Specify allowed styles and components so that both PBX and the Widget Studio can build experiments that align with your site’s brand design.

Shared insights across all teams
From marketing to product to developers, we’re making it easier for every team to align around the truth. With new collaborative tools, insights are no longer locked in silos, but shared across the organization.
New Homepage for shared insights. A single view where all teams start with the same data.
Experiment Health Checks. Automated quality checks to ensure reliable results before decisions are made
AI learnings. Understand experiment results and next steps at a glance thanks to AI experiment result analysis and summary.
Key takeaways knowledge base. Capture and share learnings from past tests, so insights compound over time

Simplifying experimentation at scale
We’re rethinking the foundations of the platform to make it smarter, safer, and better connected, so teams can move faster with full confidence.
Data warehouse integration enhancements. Query testing and alerting for stronger reliability.
New integrations. Heap Cohorts and ContentSquare integration with PBX.
Refreshed Feature Flags Dashboard. A redesigned view for easier rollout control and monitoring.
Feature Flags comment mode. Built-in comment board for feature flags to centralize feedback and streamline team collaboration.
Help shape what’s next
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Our most powerful features in action
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