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kameleoon for automotive

Drive qualified visitors to dealerships

Deliver qualified sales leads from online to offline dealerships with A/B testing and feature experimentation.

talk to sales
talk to sales
Optimize THE BUYER JOURNEY

Improve navigation, from simulator to dealership

From simulators to configurators, reduce friction at every step of the digital experience and help each visitor move to the next logical step with our easy-to-use A/B testing solution.

Test and optimize forms, landing pages, and conversion funnels to streamline the conversion process.

Create and deploy banners in minutes to promote offers, new models, or dealership events with our Widget Studio.

Safely test and ship complex features that allow customers to preview and configure their dream vehicles, without frictions.

Capture qualified leads

Turn personalized journeys into test drives

Help car shoppers find the right vehicle, financing option, or servicing faster by personalizing their journey and messaging.

Build dynamic segments based on preferences, budget, or service history to recommend the right vehicle or service.

Personalize the return visit experience by saving configurations and encouraging account sign-in.

Identify buyer intent and trigger AI personalized experiences in real time to drive high-quality leads to your dealerships.

Scale product experimentation

Experiment features and offers at scale

Global dealerships use Kameleoon to experiment safely on every element of the buyer experience, from pricing and promotions to new feature rollouts, across all channels and vehicle models.

A/B test pricing strategies by region, model, or stock level, and monitor impact with real-time dashboards.

Roll out and control features progressively (like configurators, filters, or booking tools) with server-side and client-side flags.

Segment and target product tests based on user data (location, eligibility, etc.) with full cross-device consistency.

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how kameleoon can help

How we help automotive brands succeed

Deliver personalized, high-impact digital journeys that drive customers into dealerships and cement brand loyalty.

Adopt robust testing that improves the customer journey

Guaranteed flicker-free A/B testing allows you to collect unique customer data without negatively impacting your site or app experience.

Use AI to identify high-value intent

Identify buyers with the highest propensity to purchase with our machine-learning algorithms and serve experiences accordingly.

Connect to any CDP or Data Warehouse

Target audiences and analyze your experiments with any data available in your DWH - no data engineers required.

"With Kameleoon’s AI, we doubled the number of qualified leads sent to dealerships for real test drives, triggering real-time personalized experiences based on each visitor’s purchase intent."

Caroline Josse
Head of Marketing Digital & Acquisition

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Automotive teams often ask us...

I’ve never heard of Kameleoon before. Why should I trust you?

Kameleoon has been around since 2012 and is well-established in North America and Europe. Our customers include recognized global brands: luxury car dealers, prominent healthcare groups, fashion and apparel brands, and many more. The diversity of our client base speaks to our dedication and adaptability to many brands, markets, and geographies, and we are proud champions of every customer.

Will we be able to use our existing analytics tools like GA4 or Mixpanel?

Yes! Kameleoon has a significant number of two-way integrations that allow you to personalize your experiments based on your existing lists and track results in the software you’re already comfortable using.

There are many experimentation platforms in the market. What makes you different?

At Kameleoon, we’ve worked with global automotive brands, and understand that each one depends on great digital experiences to drive prospective customers from websites to dealerships. To help you get there, we’ve built a platform that enables all of your teams, technical and non-technical, to run both web and feature experiments that improve every element of the user experience.

Can Kameleoon handle consent and privacy?

We take consent and privacy very seriously, and offer flexible consent management. You can defer data collection until after your users consent to it even while your experiments are already running. Kameleoon is GDPR, HIPAA, and SOC 2 compliant, and encrypts all incoming data to our servers. Learn more about our data safety practices here.

How easy is it to switch to Kameleoon from our current platform?

Very easy! Our customer service and technical teams are familiar with your experimentation platform and can switch you over without issue. We understand how important it is for you to preserve your existing data and cross over without significant downtime and will work with you to ensure switching and onboarding are both quick, easy processes.

Experiment your way

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