Report

Evaluating the Impact of Kameleoon’s PBX Technology

In this independent study, Henkan & Partners evaluates how PBX changes the way teams build, launch, and scale experiments — revealing what’s working, where limits remain, and how organizations can prepare. This research systematically analyzes Kameleoon’s Prompt-Based Experimentation (PBX) technology across 17 tests, measuring accuracy, quality, and efficiency from natural-language instructions to fully functional experiments.

In this report ...

  • 89% faster test creation — from 9 hours to under 1, with high technical accuracy
  • 94% success on simple tests, but only 63% on complex ones — AI still needs human oversight
  • AI isn’t deterministic — identical prompts can yield different outputs, demanding new QA standards.