Experimentation
Thought Leadership
Awards
Honoring experts who advance experimentation in analytics, UX, behavioral science, CRO, and product.
Voting open until May 15, 2026
Award Categories
Experimentation Thought Leader of the Year
Awarding excellence across all disciplines, this award recognizes the ultimate influencer who pushes for data-driven decision-making while shaping the very future of the experimentation industry.
UX Expert
This category highlights experts dedicated to spreading their knowledge of UX, messaging, and behavioral science. They excel at identifying friction and mapping the psychological journey of the customer.
The Cultural and Community Architect
The human operating system is the foundation of any program. This award recognizes those devoted to building communities, mentoring the next generation, and sharing the organizational knowledge required to make experimentation stick.
Data, Engineering, and Analytics Innovator
There is no experimentation without data analysis. This award celebrates innovators in data management, causal inference, and statistical best practices, ensuring experiments are built on solid evidence rather than gut instinct.
AI Evangelist of the Year
This award honors the groundbreaking achievements of AI experts in experimentation. They not only keep up with the latest trends but also share invaluable thought leadership on leveraging AI to drive innovation and rethink the core architecture of testing.
Here are our 2026 Nominees!
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Meet our jury panel
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Key Dates
April 29, 2026
Voting opens
May 15, 2026
Voting closes
May 19-22, 2026
Jury meets
May 27, 2026
Final results announced via LinkedIn
FAQs
Winners will receive a physical trophy honoring their achievement and a FREE ticket to any of our UNITE events closest to them (e.g. UNITE in Paris, UNITE Summit in Vancouver/London, UNITE Zurich, etc.).
The final results will be presented to the jury panel, who will then cast their votes. These votes are crucial for determining the final scores and resolving any potential tiebreakers.
Please limit your votes to one person per category to ensure fairness.
We utilized a scoring system designed to identify individuals who demonstrate active contribution and industry influence within the experimentation community.
Candidates are evaluated across two key pillars: historical industry impact and content authority & reach.
Historical Industry Impact
We weigh nominations based on historical industry impact, prioritizing candidates with a proven track record of excellence. To reflect this, individuals previously recognized in our 'Who’s Who' list or other similar industry lists rankings received additional points.
Content Authority & Reach
To ensure our winners are active drivers of the experimentation discourse, we prioritize current engagement metrics. Points are awarded for consistent LinkedIn activity and a significant follower base, alongside a track record of public speaking.
We also place a high value on 'Content Longevity,' rewarding those who maintain their own educational platforms and communities (newsletters, podcasts, Slack groups) and those whose expertise is sought out by peers for guest appearances.
The Experimentation Thought Leadership Awards (ETLA) recognizes helpful and engaged voices that contribute to our collective knowledge of experimentation.
