.png){kind=small}
When the final whistle blows, millions of fans open Fanatics. Make every moment convert.
Reduce booking abandonment, increase ancillary revenue per session, and accelerate optimization across the Fanatics experience, with experimentation built for enterprise scale.
.png)
.png)
Championship windows are your biggest testing opportunity
Fanatics ONE, launched in 2025, unified fan loyalty across commerce, collectibles, betting, and events into a single tiered rewards program, creating an authenticated, high-intent ecosystem where every FanCash redemption, product drop, and checkout flow is a testing opportunity. With the NFL long-term partnership now live and global expansion accelerating across Premier League clubs, international football, and more, the volume of high-stakes digital moments is only growing. Every conversion point you optimize moves real revenue when the fans arrive.
.png){kind=small}
Ideate, build, and ship safely with PBX
Use Prompt-Based Experimentation (PBX) to ideate, build, configure, and launch experiments in plain English across product pages, the checkout funnel, and fan loyalty flows.
PBX Ideate scans your digital experiences to highlight what works and scores ideas against thousands of experiments.
Build variants on web and mobile using existing data, then ship directly to your developers' IDE.
Turn Figma frames into live, testable, nearly pixel-perfect variations with zero code or design-to-engineering handoff.
See how we'd improve Fanatic's digital experience
Let's put your toughest digital challenge to the test
Share your optimization priorities in a 1-on-1 session to see exactly how Kameleoon deploys that experiment within Fanatics' environment.
4.7/5
4.7/5
4.7/5
How Fossil Group cleared a years-long testing backlog with PBX
Fossil Group, the global e-commerce retailer behind brands like Michael Kors and Armani Exchange, was running 100+ tests per year and still losing months to developer bottlenecks. After adopting Kameleoon's PBX, their analysts could start using plain-language prompts to build variants directly on their live site, clearing a years-long backlog and can test more than ever before.
.png)
The Kameleoon difference
time saved to build your test
savings in development cost per test
more likely for positive impact
