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Explore what participants are optimizing with PBX
Explore what your peers are building with PBX
.avif)
Testing an AI-Powered product comparison assistant on Orange
Testing an AI-Powered product comparison assistant on Orange
by
asalas ACHAT
Inspired by competitor experiences, we built an AI-powered product comparison assistant with PBX. Using a test-and-learn approach, the objective was to validate customer needs and interest before committing to a full development investment, ensuring that future product decisions are driven by real user value.
.avif)
Bringing social proof to the top of the page for Promovacances
Bringing social proof to the top of the page for Promovacances
by
Pierre M
User reviews play a key role in the decision-making process and, when positive, significantly strengthen product credibility. Previously placed at the bottom of the page, they required extensive scrolling, limiting their visibility and impact. By moving user reviews to the top of the page, the objective was to surface social proof earlier in the journey and increase add-to-cart intent through the “Book” buttons located further down the page.
.avif)
Accelerating bookings with a hero booking widget for Puy du Fou
Accelerating bookings with a hero booking widget for Puy du Fou
by
robespra
The objective was to improve booking conversions by reducing friction at the very first interaction. To achieve this, a booking widget was added directly to the hero section, allowing visitors to select their visit type and date without navigating further into the site. By surfacing the booking action immediately, this approach aimed to accelerate visitor intent, shorten the path to booking, and encourage faster engagement with the reservation process.
.avif)
Reducing distraction in the user journey for Puy du Fou
Reducing distraction in the user journey for Puy du Fou
by
Louka Loret
The “Other Offers” section was too prominent at this stage of the journey, unnecessarily diverting visitors and adding friction. To address this, it was moved to the pre-footer, making the content still accessible without interfering with the main user flow. This change helped reduce distraction, shorten search time (under 30 seconds), increase reassurance, and create a smoother navigation experience.
.avif)
Clarifying what's included in Puy du Fou tickets on PDP
Clarifying what's included in Puy du Fou tickets on PDP
by
Louka Loret
An informational banner was added to show and attraction pages, clearly indicating the ticket(s) required to access the experience. This approach aimed to reduce confusion, set the right expectations, and help users quickly assess whether a specific offer was included in their ticket.
.avif)
Modernized homepage for Fragrantica
Modernized homepage for Fragrantica
by
Clara Hereter
Having worked in the perfume industry, I often used Fragrantica despite its outdated UX. For this test, my goal was to modernize the homepage, improve navigation, and add a key missing feature: helping users find their ideal fragrance based on scent notes. Personalisation and user experience are, to me, the future of effective marketing.
Users love Prompt-Based Experimentation
“Such an amazing tool”
Providence
“Massive time saver”
VeryChic
“Working with it is great!”
Cona
FAQ
You can ask PBX to generate optimization ideas for you, then choose and implement the ones you prefer or request new suggestions. The more specific you are about your goals, the better the ideas PBX will generate.
Just like vibe coding lets you create web prototypes instantly by chatting with AI, PBX lets you create new and optimized web product on your existing websites. You get to test what you've created on real users on your actual website. The act of building variants and testing them by chatting with AI is called vibe experimentation.
Every time your prompt, one credit is consumed. Your free trial includes enough credits to explore all key features. If you have a promo code for more credits, you can enter it under the Organization page on your account. On average, our users builds an experiment by using 3 credits. contact@kameleoon.com for any questions!
Prompt-Based Experimentation (PBX) is Kameleoon’s approach to vibe experimentation; a new way to ideate, configure, and launch experiments. With PBX, you simply describe the web changes you want to test in natural language. AI then generates a variation and launches the experiment, without code or WYSIWYG editors.
Yes! Kameleoon's integrations allow you to personalize and target prompt-based experiments using data from your customer data platform or preferred data warehouse. For example, you can connect Kameleoon to your CDP to create segments based on customer subscription level.
Not yet. Because it relies on rapidly improving GenAI models, prompt-based testing will continue to evolve and expand in capability every day. It’s a new way to interact with an experimentation platform.
Yes, but only when used with proper guardrails. You still need valid KPIs, correct traffic splits, targeting, and robust statistical methods to draw meaningful conclusions.
It heavily reduces the need for developer involvement in each test, but developers should remain essential collaborators for quality, scale, and integration across teams.
No. PBX helps you create test-ready experiment versions by chatting with AI, but it’s not a replacement for your design or CMS tools. You can still upload a mockup to improve output quality, and a Figma integration is planned for later in Q1 2026.
No. It focuses on frontend digital experiences that optimize UI/UX and messaging. It compliments—but does not replace—feature flagging, server-side testing, or mobile app experimentation.
No. Prompt-based testing turns a prompt into a testable digital experience. “Testing prompts” means refining the prompts themselves, which is usually done with backend or server-side experimentation.
No. Prompt-based experimentation leapfrogs visual editors entirely. It uses natural language to build, configure, and analyze experiments, making frontend testing more powerful and accessible than ever.
