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With PBX, building a b tests has become so easy that knowing what to test has become your real advantage. Because no matter the size of your company, your traffic is still a limited resource and you can't test everything. That's why we're so excited to partner with Conversion by Gain, the leading experimentation agency to introduce test ideation as part of PBX. So let's take a look at how it works. So to start, you'll just provide your page's URL to have it scanned. After a few minutes, your hypotheses will be ready for your review. You'll see a summary of the hypothesis as well as its corresponding test idea. Our AI agent has scored each test idea and flags the one that's most likely to drive measurable impact. You can read more about the insights backing each hypothesis. Test ideation is using learnings from over twenty zero experiments to find the ideas that are most likely to win. In fact, our test ideas are up to three times more likely to produce a positive result than the industry benchmark. Now down here, you'll see the recommended test idea, and it further breaks down into the variations that you can create to validate or invalidate this hypothesis. Choose the one that you'd like to move forward with, and you can just pick the high priority ideas and build them instantly with PBX. You don't even need to write a prompt. It's already done for you. All you need to do is hit submit. It's that easy to go from idea to launching a test in just a few clicks. Test ideation is the first set of AI agents that mimics a CRO expert by scanning your pages and recommending tests based on a rigorous framework and deep contextual insights, resulting in a b tests that are three times more likely to succeed. If you wanna be among the first to try it, join our wait list today.

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Get ideas to optimize anything on your site

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Users love Prompt-Based Experimentation

“Such an amazing tool”

Peter Ernst
Director of Experimentation
Providence

“Massive time saver”

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CMO
VeryChic

“Working with it is great!”

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Barnes and Noble Author Profiles

by

Priya Rani

E-commerce & Retail
All

Barnes and Noble Author Profiles

AB Test

by

Priya Rani

I wanted to try out and see if by prompting I can add a full new section on the page, and it worked so well. By adding a recommended section on this page, I feel it will ease the decision making for beginners who would be confused on where to start. Supporting the same objective, I added the copy as “Based on what readers love, start with these” so it can give an edge that readers are liking this.

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Barnes and Noble Results Display

by

Priya Rani

E-commerce & Retail
All

Barnes and Noble Results Display

AB Test

by

Priya Rani

I wanted to add a recommended reads section on the authors page, and then I saw that the min option to show books was set to 20 which would require lot of scrolling from the user to go to the next section. So, I added an option to show 10 books. Wanted to see if PBX can add option in dropdowns and it worked excellently with just few prompts. #WIE

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Ashend House Children's Farm Revamp

by

Ayomidotun Ayoku

Services
All

Ashend House Children's Farm Revamp

UX optimisation

by

Ayomidotun Ayoku

I was inspired by the challenge of balancing 'family-friendly fun' with 'high-end editorial luxury.' I wanted to move away from generic farm layouts and create a hero section that uses architectural spacing and visual hierarchy to build instant authority. By grouping the trust signals (Social Proof) away from the core brand identity, the UI feels effortless and clean, which naturally increases use

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Triumph Product Suggestion Popups

by

Montserrat Eguia

E-commerce & Retail
All

Triumph Product Suggestion Popups

Pop-In

by

Montserrat Eguia

This feature shows a comparison between different products with similar conditions, which will help customers make more informed and confident purchasing decisions. This feature enables shoppers to easily evaluate key attributes, prices, and benefits side by side, reducing confusion and decision fatigue.

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Disney Land Trip Planner

by

Samuel Sailer

Travel
All

Disney Land Trip Planner

UX optimisation

by

Samuel Sailer

Planning a Disneyland Paris trip can be overwhelming. This Magic Trip Finder uses a dynamic quiz to craft a personalized plan with park, hotel, and timing tips. Guided choices, progressive disclosure, contextual recommendations and sticky results reduce cognitive load while playful guidance and smart suggestions make planning easier, faster, and magical.

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Velvet Rose Apothecary Blog Hub Redesign

by

Chasity Robinson

Services
All

Velvet Rose Apothecary Blog Hub Redesign

Search Bar

by

Chasity Robinson

I redesigned this Blog Hub into a fast ritual-finder with clear categories, search, and beginner-friendly guidance, while preserving the dark, romantic brand. The goal was less scrolling, more discovery, and higher conversion with sticky CTAs and accessible focus states for mobile and keyboard users.

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FAQ

Does prompt-based experimentation decide what to test for you?

You can ask PBX to generate optimization ideas for you, then choose and implement the ones you prefer or request new suggestions. The more specific you are about your goals, the better the ideas PBX will generate.

Is PBX vibe experimentation?

Just like vibe coding lets you create web prototypes instantly by chatting with AI, PBX lets you create new and optimized web product on your existing websites.  You get to test what you've created on real users on your actual website. The act of building variants and testing them by chatting with AI is called vibe experimentation.

What is a “credit” and when does it get consumed?

Every time your prompt, one credit is consumed. Your free trial includes enough credits to explore all key features. If you have a promo code for more credits, you can enter it under the Organization page on your account. On average, our users builds an experiment by using 3 credits. contact@kameleoon.com for any questions!

What is Prompt-Based Experimentation (PBX) and how does it work?

Prompt-Based Experimentation (PBX) is Kameleoon’s approach to vibe experimentation; a new way to ideate, configure, and launch experiments. With PBX, you simply describe the web changes you want to test in natural language. AI then generates a variation and launches the experiment, without code or WYSIWYG editors.

Can prompt-based experiments target users based on external, third-party data?

Yes! Kameleoon's integrations allow you to personalize and target prompt-based experiments using data from your customer data platform or preferred data warehouse. For example, you can connect Kameleoon to your CDP to create segments based on customer subscription level.

Is prompt-based experimentation finished or complete?

Not yet. Because it relies on rapidly improving GenAI models, prompt-based testing will continue to evolve and expand in capability every day. It’s a new way to interact with an experimentation platform.

Is prompt-based experimentation statistically rigorous?

Yes, but only when used with proper guardrails. You still need valid KPIs, correct traffic splits, targeting, and robust statistical methods to draw meaningful conclusions.

Can prompt-based experimentation eliminate the need for developers?

It heavily reduces the need for developer involvement in each test, but developers should remain essential collaborators for quality, scale, and integration across teams.

Is prompt-based experimentation a replacement for Figma or CMS tools?

No. PBX helps you create test-ready experiment versions by chatting with AI, but it’s not a replacement for your design or CMS tools. You can still upload a mockup to improve output quality, and a Figma integration is planned for later in Q1 2026.

Can prompt-based experimentation replace all other forms of experimentation?

No. It focuses on frontend digital experiences that optimize UI/UX and messaging. It compliments—but does not replace—feature flagging, server-side testing, or mobile app experimentation.

Is prompt-based testing the same as “testing prompts?"

No. Prompt-based testing turns a prompt into a testable digital experience. “Testing prompts” means refining the prompts themselves, which is usually done with backend or server-side experimentation.

Is prompt-based experimentation just an upgrade to the graphic editor?

No. Prompt-based experimentation leapfrogs visual editors entirely. It uses natural language to build, configure, and analyze experiments, making frontend testing more powerful and accessible than ever.

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