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With PBX, building a b tests has become so easy that knowing what to test has become your real advantage. Because no matter the size of your company, your traffic is still a limited resource and you can't test everything. That's why we're so excited to partner with Conversion by Gain, the leading experimentation agency to introduce test ideation as part of PBX. So let's take a look at how it works. So to start, you'll just provide your page's URL to have it scanned. After a few minutes, your hypotheses will be ready for your review. You'll see a summary of the hypothesis as well as its corresponding test idea. Our AI agent has scored each test idea and flags the one that's most likely to drive measurable impact. You can read more about the insights backing each hypothesis. Test ideation is using learnings from over twenty zero experiments to find the ideas that are most likely to win. In fact, our test ideas are up to three times more likely to produce a positive result than the industry benchmark. Now down here, you'll see the recommended test idea, and it further breaks down into the variations that you can create to validate or invalidate this hypothesis. Choose the one that you'd like to move forward with, and you can just pick the high priority ideas and build them instantly with PBX. You don't even need to write a prompt. It's already done for you. All you need to do is hit submit. It's that easy to go from idea to launching a test in just a few clicks. Test ideation is the first set of AI agents that mimics a CRO expert by scanning your pages and recommending tests based on a rigorous framework and deep contextual insights, resulting in a b tests that are three times more likely to succeed. If you wanna be among the first to try it, join our wait list today.

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Get ideas to optimize anything on your site

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Users love Prompt-Based Experimentation

“Such an amazing tool”

Peter Ernst
Director of Experimentation
Providence

“Massive time saver”

Alexandra Ortiz
CMO
VeryChic

“Working with it is great!”

Daniel Miller

Cona

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Explore what participants are optimizing with PBX

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Obs Dynamic Word Count

by

Joachim Furuseth

E-commerce & Retail
All

Obs Dynamic Word Count

Header

by

Joachim Furuseth

We publish many recipies, guides and how-to articles where users benefit from knowing reading time upfront. Research shows it boosts engagement, so we built a dynamic reading-time component in Kameleoon. Our lazy-loading structure isn’t perfect yet, but the concept works brilliantly and delivers real value.

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SEE IT LIVE
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preview

Target: Pre-Defined Filter Sets

by

Samuel Sailer

E-commerce & Retail
All

Target: Pre-Defined Filter Sets

Pop-In

by

Samuel Sailer

Pre-curated filter sets you can apply with a single click. Making filters faster and easier to use. No more meticulously clicking through endless filter options or guessing what to apply. These pre-curated sets provide users with a sensible starting point for their intended use case, while still having the option to fine-tune filters however they like.

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SEE IT LIVE
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preview

Triumph Product Story Telling

by

Montserrat Eguia

E-commerce & Retail
All

Triumph Product Story Telling

Product Visualisation

by

Montserrat Eguia

Our website is constantly evolving, so we’ve introduced a feature called Storytelling. This feature scans the product detail page (PDP) to identify and highlight the most important topics. It then creates interactive hover-over elements that display key information when a customer moves their cursor over them. This makes important details more visible, especially those that might be hidden.

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SEE IT LIVE
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join the contest
preview

Zalando Free Ring Rizer Form

by

Andrei Stoleriu

E-commerce & Retail
All

Zalando Free Ring Rizer Form

Pop-In

by

Andrei Stoleriu

I was inspired by the ingenious tactic from "Savicki.com." Featuring a measurement ring delivered for free gets users to "pre-fill" the checkout form, achieving reduced fear of buying the wrong size, emails and phone numbers to be later used in direct marketing, reduced friction when users are ready to pay (checkout form already filled), and sets the ground for reciprocation.

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Shopper search suggestions for Etam

by

Amaury O

E-commerce & Retail
All

Shopper search suggestions for Etam

Search Bar

by

Amaury O

I wanted to make the search experience more engaging and intuitive. Adding a welcome message in the search bar creates an immediate connection with visitors and encourages them to start exploring. To inspire those who may not have a clear intent, I input best-selling categories as suggestions, helping them discover popular products quickly and reducing friction in their journey.

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SEE IT LIVE
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preview

Environmental impact score for SHEIN

by

Clément H

E-commerce & Retail
All

Environmental impact score for SHEIN

Reviews
Product Visualisation

by

Clément H

Recent events involving BHV and Shein offers an opportunity to emphasize a constructive idea: creating a consistent eco-index that clearly highlights the most environmentally responsible products.

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FAQ

Does prompt-based experimentation decide what to test for you?

You can ask PBX to generate optimization ideas for you, then choose and implement the ones you prefer or request new suggestions. The more specific you are about your goals, the better the ideas PBX will generate.

Is PBX vibe experimentation?

Just like vibe coding lets you create web prototypes instantly by chatting with AI, PBX lets you create new and optimized web product on your existing websites.  You get to test what you've created on real users on your actual website. The act of building variants and testing them by chatting with AI is called vibe experimentation.

What is a “credit” and when does it get consumed?

Every time your prompt, one credit is consumed. Your free trial includes enough credits to explore all key features. If you have a promo code for more credits, you can enter it under the Organization page on your account. On average, our users builds an experiment by using 3 credits. contact@kameleoon.com for any questions!

What is Prompt-Based Experimentation (PBX) and how does it work?

Prompt-Based Experimentation (PBX) is Kameleoon’s approach to vibe experimentation; a new way to ideate, configure, and launch experiments. With PBX, you simply describe the web changes you want to test in natural language. AI then generates a variation and launches the experiment, without code or WYSIWYG editors.

Can prompt-based experiments target users based on external, third-party data?

Yes! Kameleoon's integrations allow you to personalize and target prompt-based experiments using data from your customer data platform or preferred data warehouse. For example, you can connect Kameleoon to your CDP to create segments based on customer subscription level.

Is prompt-based experimentation finished or complete?

Not yet. Because it relies on rapidly improving GenAI models, prompt-based testing will continue to evolve and expand in capability every day. It’s a new way to interact with an experimentation platform.

Is prompt-based experimentation statistically rigorous?

Yes, but only when used with proper guardrails. You still need valid KPIs, correct traffic splits, targeting, and robust statistical methods to draw meaningful conclusions.

Can prompt-based experimentation eliminate the need for developers?

It heavily reduces the need for developer involvement in each test, but developers should remain essential collaborators for quality, scale, and integration across teams.

Is prompt-based experimentation a replacement for Figma or CMS tools?

No. PBX helps you create test-ready experiment versions by chatting with AI, but it’s not a replacement for your design or CMS tools. You can still upload a mockup to improve output quality, and a Figma integration is planned for later in Q1 2026.

Can prompt-based experimentation replace all other forms of experimentation?

No. It focuses on frontend digital experiences that optimize UI/UX and messaging. It compliments—but does not replace—feature flagging, server-side testing, or mobile app experimentation.

Is prompt-based testing the same as “testing prompts?"

No. Prompt-based testing turns a prompt into a testable digital experience. “Testing prompts” means refining the prompts themselves, which is usually done with backend or server-side experimentation.

Is prompt-based experimentation just an upgrade to the graphic editor?

No. Prompt-based experimentation leapfrogs visual editors entirely. It uses natural language to build, configure, and analyze experiments, making frontend testing more powerful and accessible than ever.

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