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With PBX, building a b tests has become so easy that knowing what to test has become your real advantage. Because no matter the size of your company, your traffic is still a limited resource and you can't test everything. That's why we're so excited to partner with Conversion by Gain, the leading experimentation agency to introduce test ideation as part of PBX. So let's take a look at how it works. So to start, you'll just provide your page's URL to have it scanned. After a few minutes, your hypotheses will be ready for your review. You'll see a summary of the hypothesis as well as its corresponding test idea. Our AI agent has scored each test idea and flags the one that's most likely to drive measurable impact. You can read more about the insights backing each hypothesis. Test ideation is using learnings from over twenty zero experiments to find the ideas that are most likely to win. In fact, our test ideas are up to three times more likely to produce a positive result than the industry benchmark. Now down here, you'll see the recommended test idea, and it further breaks down into the variations that you can create to validate or invalidate this hypothesis. Choose the one that you'd like to move forward with, and you can just pick the high priority ideas and build them instantly with PBX. You don't even need to write a prompt. It's already done for you. All you need to do is hit submit. It's that easy to go from idea to launching a test in just a few clicks. Test ideation is the first set of AI agents that mimics a CRO expert by scanning your pages and recommending tests based on a rigorous framework and deep contextual insights, resulting in a b tests that are three times more likely to succeed. If you wanna be among the first to try it, join our wait list today.

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Get ideas to optimize anything on your site

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Users love Prompt-Based Experimentation

“Such an amazing tool”

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Director of Experimentation
Providence

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CMO
VeryChic

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Explore what participants are optimizing with PBX

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EchoLogyx Services Carousel

by

Mohammad Tansen

B2B
All

EchoLogyx Services Carousel

Slider

by

Mohammad Tansen

The goal was to implement a better carousel-based UI interface, allowing the user to see more information in one place with simple click-to-swipe feature, instead of scrolling throughout the page to see the contents. Additional dots are added to make swiping or sliding easier.

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preview

Idea Portal Home Page Rewrite

by

Pascal Kamber

B2B
All

Idea Portal Home Page Rewrite

AB Test

by

Pascal Kamber

The landing page lacks clear calls to action and doesn't provide a clear benefit or explain how it works for the customer. By stating clearly the benefit to customers and adding more CTAs to request a demo, we expect to impress customers, get them contact us for a demo, and order the products.

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preview

Triumph Product Carousel

by

Montserrat Eguia

E-commerce & Retail
All

Triumph Product Carousel

Product Visualisation

by

Montserrat Eguia

I created this interactive carousel to let customers mix and match tops and bottoms, instantly seeing how different pieces look together. This makes it fun and easy to create complete outfits right on the page. By helping shoppers visualize full looks, the goal is to inspire more confident purchases and increase the average order value (AOV).

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preview

Homegate AI Voice Search

by

Thao Nguyen

Services
All

Homegate AI Voice Search

Filters

by

Thao Nguyen

Voice search solves one of the biggest challenges of the digital age — bridging the gap between human intent and machine understanding. Typing is often slow, inconvenient, and limited by language or literacy. Voice search transforms this by allowing people to speak naturally, search faster, intuitive and hand free. By introducing voice search, we can uplift user engagement, shorten search time.

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preview

New Filters for FDJ

by

Pierre Lalliot

Services
All

New Filters for FDJ

Filters

by

Pierre Lalliot

This test aims to increase the visibility of the filters so they are top of mind when visitng the page, increasing the likelihood of usage and translating into higher click rates and conversion.

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preview

Alternative Product CTA for Triumph

by

Montserrat Eguia

E-commerce & Retail
All

Alternative Product CTA for Triumph

AB Test

by

Montserrat Eguia

When a customer is viewing a product, there may be several reasons why they don’t add it to their cart. One common reason could be that their desired size is not available. Another reason might be that there is something about the product they don’t like, such as the lace or the neckline. The goal is to increase the opportunity to encourage the customer to make a purchase.

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FAQ

Does prompt-based experimentation decide what to test for you?

You can ask PBX to generate optimization ideas for you, then choose and implement the ones you prefer or request new suggestions. The more specific you are about your goals, the better the ideas PBX will generate.

Is PBX vibe experimentation?

Just like vibe coding lets you create web prototypes instantly by chatting with AI, PBX lets you create new and optimized web product on your existing websites.  You get to test what you've created on real users on your actual website. The act of building variants and testing them by chatting with AI is called vibe experimentation.

What is a “credit” and when does it get consumed?

Every time your prompt, one credit is consumed. Your free trial includes enough credits to explore all key features. If you have a promo code for more credits, you can enter it under the Organization page on your account. On average, our users builds an experiment by using 3 credits. contact@kameleoon.com for any questions!

What is Prompt-Based Experimentation (PBX) and how does it work?

Prompt-Based Experimentation (PBX) is Kameleoon’s approach to vibe experimentation; a new way to ideate, configure, and launch experiments. With PBX, you simply describe the web changes you want to test in natural language. AI then generates a variation and launches the experiment, without code or WYSIWYG editors.

Can prompt-based experiments target users based on external, third-party data?

Yes! Kameleoon's integrations allow you to personalize and target prompt-based experiments using data from your customer data platform or preferred data warehouse. For example, you can connect Kameleoon to your CDP to create segments based on customer subscription level.

Is prompt-based experimentation finished or complete?

Not yet. Because it relies on rapidly improving GenAI models, prompt-based testing will continue to evolve and expand in capability every day. It’s a new way to interact with an experimentation platform.

Is prompt-based experimentation statistically rigorous?

Yes, but only when used with proper guardrails. You still need valid KPIs, correct traffic splits, targeting, and robust statistical methods to draw meaningful conclusions.

Can prompt-based experimentation eliminate the need for developers?

It heavily reduces the need for developer involvement in each test, but developers should remain essential collaborators for quality, scale, and integration across teams.

Is prompt-based experimentation a replacement for Figma or CMS tools?

No. PBX helps you create test-ready experiment versions by chatting with AI, but it’s not a replacement for your design or CMS tools. You can still upload a mockup to improve output quality, and a Figma integration is planned for later in Q1 2026.

Can prompt-based experimentation replace all other forms of experimentation?

No. It focuses on frontend digital experiences that optimize UI/UX and messaging. It compliments—but does not replace—feature flagging, server-side testing, or mobile app experimentation.

Is prompt-based testing the same as “testing prompts?"

No. Prompt-based testing turns a prompt into a testable digital experience. “Testing prompts” means refining the prompts themselves, which is usually done with backend or server-side experimentation.

Is prompt-based experimentation just an upgrade to the graphic editor?

No. Prompt-based experimentation leapfrogs visual editors entirely. It uses natural language to build, configure, and analyze experiments, making frontend testing more powerful and accessible than ever.

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