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From idea to live test in one click. Just describe what you want
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Users love Prompt-Based Experimentation

“Such an amazing tool”

Peter Ernst
Director of Experimentation
Providence

“Massive time saver”

Alexandra Ortiz
CMO
VeryChic

“Working with it is great!”

Daniel Miller

Cona

+1000 experiences launched with PBX

Explore what your peers are building with PBX

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preview

Home Title Lock Optimizations

by

Deborah O'Malley

Services
All

Home Title Lock Optimizations

AB Test

by

Deborah O'Malley

Working on optimizing this page for a client and wanted to see what PBX would come up with. Not bad! I like that it brought up micro-copy under the CTAs and emphasized the sale price/discount available.

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preview

Vinted Filters

by

Cristiana Petrilli

E-commerce & Retail
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Vinted Filters

Filters

by

Cristiana Petrilli

While searching for a black sweater on Vinted, I repeatedly got frustrated by the filtering experience. Each time I wanted to apply or adjust filters, I had to scroll all the way back up to find the filter button again. This was especially painful on mobile, where the results page is long and the filter action quickly disappears from view.

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Resilient Rebels Modernization

by

Katherine Budd

Services
All

Resilient Rebels Modernization

Header

by

Katherine Budd

This creation is close to my heart; a need to help those who truly need it. I have grieved too long and hard. Lost too many friends. I need this site to be clear and concise. I need it to inspire change in those who use it.

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Urban Segment Graphic & Font Change

by

Donovan Gee

B2B
All

Urban Segment Graphic & Font Change

AB Test

by

Donovan Gee

A first attempt at using this prompt program; I am excited to get started with the tool. The website had different font and design than the graphic I wanted to make the font consistent.

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Adding personalized destination suggestions on Air France

by

Léo Denis

Travel
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Adding personalized destination suggestions on Air France

UX optimisation

by

Léo Denis

Users are not always sure where they want to travel when visiting the Air France website. By suggesting destinations based on different travel contexts, this concept helps personalize the experience and guide users toward relevant travel ideas.

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Reworking the Nike PDP to emphasize product & athlete trust

by

Clément Hornec

E-commerce & Retail
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Reworking the Nike PDP to emphasize product & athlete trust

Product Visualisation

by

Clément Hornec

When browsing technical Nike shoes, users are often faced with dense product information and a strong focus on size selection early in the journey. This makes it harder to compare options and feel confident about their choice. This concept aims to clarify the PDP by reorganizing information, reducing the prominence of size selection, and highlighting key performance features alongside trusted athlete insights to support better decision-making.

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FAQ

Does prompt-based experimentation decide what to test for you?

You can ask PBX to generate optimization ideas for you, then choose and implement the ones you prefer or request new suggestions. The more specific you are about your goals, the better the ideas PBX will generate.

Is PBX vibe experimentation?

Just like vibe coding lets you create web prototypes instantly by chatting with AI, PBX lets you create new and optimized web product on your existing websites.  You get to test what you've created on real users on your actual website. The act of building variants and testing them by chatting with AI is called vibe experimentation.

What is a “credit” and when does it get consumed?

Every time your prompt, one credit is consumed. Your free trial includes enough credits to explore all key features. If you have a promo code for more credits, you can enter it under the Organization page on your account. On average, our users builds an experiment by using 3 credits. contact@kameleoon.com for any questions!

What is Prompt-Based Experimentation (PBX) and how does it work?

Prompt-Based Experimentation (PBX) is Kameleoon’s approach to vibe experimentation; a new way to ideate, configure, and launch experiments. With PBX, you simply describe the web changes you want to test in natural language. AI then generates a variation and launches the experiment, without code or WYSIWYG editors.

Can prompt-based experiments target users based on external, third-party data?

Yes! Kameleoon's integrations allow you to personalize and target prompt-based experiments using data from your customer data platform or preferred data warehouse. For example, you can connect Kameleoon to your CDP to create segments based on customer subscription level.

Is prompt-based experimentation finished or complete?

Not yet. Because it relies on rapidly improving GenAI models, prompt-based testing will continue to evolve and expand in capability every day. It’s a new way to interact with an experimentation platform.

Is prompt-based experimentation statistically rigorous?

Yes, but only when used with proper guardrails. You still need valid KPIs, correct traffic splits, targeting, and robust statistical methods to draw meaningful conclusions.

Can prompt-based experimentation eliminate the need for developers?

It heavily reduces the need for developer involvement in each test, but developers should remain essential collaborators for quality, scale, and integration across teams.

Is prompt-based experimentation a replacement for Figma or CMS tools?

No. PBX helps you create test-ready experiment versions by chatting with AI, but it’s not a replacement for your design or CMS tools. You can still upload a mockup to improve output quality, and a Figma integration is planned for later in Q1 2026.

Can prompt-based experimentation replace all other forms of experimentation?

No. It focuses on frontend digital experiences that optimize UI/UX and messaging. It compliments—but does not replace—feature flagging, server-side testing, or mobile app experimentation.

Is prompt-based testing the same as “testing prompts?"

No. Prompt-based testing turns a prompt into a testable digital experience. “Testing prompts” means refining the prompts themselves, which is usually done with backend or server-side experimentation.

Is prompt-based experimentation just an upgrade to the graphic editor?

No. Prompt-based experimentation leapfrogs visual editors entirely. It uses natural language to build, configure, and analyze experiments, making frontend testing more powerful and accessible than ever.

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