False positives & bias: how to steer clear of misleading results

Introduction

Testing and learning are great, sure.  But to truly learn from your tests, it's crucial to know how to analyze your results and recognize potential pitfalls, including false positives and other biases.

We have the best practices to help you dive deep into your results analysis.

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In just 30 minutes, you'll be able to:

• Identify which KPIs to focus on
• Understand how to interpret your results
• Quickly spot potential pitfalls such as false positives and biased results