Finding the perfect match: choosing the right algorithm for your A/B tests

Introduction

A useful test is one with reliable results. But to achieve actionable outcomes, you need to choose the right statistical method. Bayesian or Frequentist? Should you apply CUPED? Or perform sequential testing?

In just 30 minutes, we help you understand the available options to choose the right approach for your goals and gain 100% confidence in your results.

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On the agenda : ‍

• Frequentist vs. Bayesian: What are the differences and when to use them?
• How to leverage the CUPED algorithm and Sequential Testing?
• Practical tips to choose the right algorithm for any situation.