Taking bets further with experimentation

Introduction‍

Most teams start with small site tweaks. What if your tests informed your biggest bets? Like poker, we make bets without perfect information. Experimentation narrows that gap so you can see more of your cards before you act. 

In this webinar, Drumline cofounder Greg Wendel and Kameleoon Global Head of Partnerships Scott Andrews share how leading product and digital teams use experimentation to make better decisions at every level.

We'll explore‍

• Where many experimentation programs get stuck
• What it looks like when teams apply testing practices to bigger questions
• The common barriers blocking progression and how to remove them

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