In this session

You'll discover how one of the world's largest health and beauty retailers, AS Watson, is leveraging AI-powered workflows to identify optimization opportunities, generate hypotheses faster, and make experimentation more accessible beyond specialist CRO teams.

Through real-world use cases, we'll explore how product, digital, and marketing teams can collaborate more effectively, accelerate decision-making, and scale experimentation programs without scaling complexity.

You will learn

• How AI helps democratize experimentation across large teams
• Ways to accelerate the journey from customer insight to test execution
• Best practices for building effective AI-driven experimentation workflows
• Real examples from AS Watson's experimentation program

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