Find test ideas that drive impact
Our agent, PBX Ideate, analyzes your website to identify the highest-impact experimentation opportunities. Every recommendation is explained, prioritized, and ready to be turned into a live test.
Test the ideas that matter
20,000+ experiments, 15 years of GAIN expertise, and your website context power every idea.
PBX Ideate identifies the best opportunities and ranks them by potential business impact.
PBX Ideate generates a hypothesis, a prompt, and everything you need to launch your next experiment.
The CRO methodology behind PBX Ideate
PBX Ideate is powered by the Lever Framework, the CRO methodology developed by GAIN and refined over 15 years through more than 10,000 experiments.
It identifies the factors that influence conversion, analyzes every page of your website, and helps you prioritize the ideas most likely to drive business results.
See PBX Ideate in action
"PBX Ideate doesn't replace my expertise. It enhances my thinking and helps me explore more ideas, faster."
PBX Ideate finds the ideas. PBX 2.0 turns them into tests.
Get your first recommendations for free.
Join over 15,000 websites discovering their next winning experiments with PBX Ideate.
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FAQ
We’ve seen that fewer than 20% of experiments launched deliver a positive outcome. Teams burn time and traffic on low-impact ideas, vague intuitions, and loosely-formed hypotheses. With PBX Ideate, Kameleoon delivers prioritized and evidence-based hypotheses to be tested, and converts them into precise prompts for PBX to build out the tests. On high-confidence recommendations, PBX Ideate delivers 3x higher accuracy than the industry benchmark, helping teams prioritize what to test next.
Built in collaboration with Conversion.com by GAIN, PBX Ideate is built on a rigorous taxonomy and semantic framework, leveraging learnings from tens of thousands of experiments to analyze your website to surface and prioritize ideas most likely to deliver results.
Ideas are scored and prioritized by their potential impact using a model trained on over 20,000 experiments run over the past decade. This model achieves a 63% accuracy on high-confidence predictions, compared to an industry average of around 20%.
Kameleoon generates up to eight test ideas for each page you analyze, categorized by hypothesis. It will take approximately 10 minutes to generate them.
PBX Ideate uses a taxonomy and semantic framework developed with Conversion by GAIN. It analyzes your website and uses data from tens of thousands of experiments to surface the ideas most likely to succeed. You can add additional context to indicate the direction you want for this analysis. Which region of the page to focus on. Which visitor segment you care about. The KPI you're actually optimizing for. What you've already tested. How bold to be.
Yes we provide a free trial account that lets you build those ideas on your website and test up to 5k visitors. We also provide starter and enterprise plan. See our plan page.
Not to generate ideas with PBX Ideate. To test those variations live on your site, you'll need to install Kameleoon Web Experimentation.
Designed in partnership with Conversion by Gain, a leading experimentation agency, the PBX Ideate engine uses a hierarchical diagnostic structure to analyze your web pages. It mimics the reasoning of a CRO expert by scanning your site’s visual hierarchy, content, and layout.Based on this analysis, the feature provides:
- Friction identification: Pinpoints specific usability or motivational barriers.
- Root cause analysis: Explains why a problem exists using behavioral psychology principles.
- Experiment suggestions: Proposes concrete A/B test ideas to improve performance.
- Wireframe variations: Generates specific design changes (copy, layout, styling) ready for implementation.
