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Data accuracy

Accurate data for reliable experimentation

Backed by 12+ years of research and innovation, Kameleoon’s platform offers the best feature set for data accuracy in the optimization market.

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Data continuity

Protect your data from browser restrictions

Keep identifying returning visitors for up to 365 days, even when cookies are cleared, with Kameleoon’s server-side snippet.

Sync front-end and back-end data with Kameleoon’s LocalStorage system, backing up user data on our servers to prevent losses from ITP and browser privacy limits.

Stay GDPR and CCPA compliant by anonymizing data and respecting user consent.

Data Safeguards

Built-in guardrails for trustworthy results

Multiple Testing Correction feature helps reach reliable experiment results when testing multiple variations.

Sample Ratio Mismatch (SRM) detection system automatically spots imbalances and alerts you to traffic assignment issues.

Cross-Campaign Analysis filters results by exposure to other experiments, detects interaction effects, and clarifies the impact of overlapping campaigns.

Data attribution

Custom attribution windows for accurate conversion data

Define attribution windows that reflect your industry’s buying cycles, seasonal peaks, or campaign-specific timelines, ensuring conversions are credited in line with real customer behavior.

Gain flexibility to credit conversions over the right timeframe, improving the quality and reliability of your data.

With Custom Attribution Window, you also have the flexibility to analyze your campaign results both by Visit and Visitor.

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how kameleoon can help

Trust your data with Kameleoon’s accuracy

Real-time data processing

Track 45+ criteria in real time via Kameleoon’s LocalStorage, with no extra server calls, for precise segmentation and real-time personalization.

Automatic bot filtering

Ensure reliable results as Kameleoon detects and removes bot traffic, even in server-side experiments.

Unified data for all teams

Give every experimentation team access to the same trusted dataset and reporting, with built-in guardrails for accuracy, privacy, and integrity.

work with your tech stack

Connect to any data warehouse, anywhere

Kameleoon integrates with all major data warehouses — Snowflake, BigQuery, Redshift, and more — so you can work directly from your single source of truth. Keep your experiments aligned with the most accurate, up-to-date data, no matter your stack.

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What Sample Ratio Mismatch (SRM) is and what to do about it

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Update campaigns and feature flag configurations instantaneously with Real-Time Streaming Architecture

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Update campaigns and feature flag configurations instantaneously with Real-Time Streaming Architecture

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Experiment your way

Get the key to staying ahead in the world of experimentation.

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