SEO is good and well, but A/B Testing is better ! Publish a website, reference it, publicize it, buying adwords is unavoidable when you want to give your brand an online presence.
But you will often be disappointed : buying adwords is very expensive if your market is competitive, traffic does not equal sales... the Return On Investment can be quite low.
The problem comes from a Conversion Rate so low that your marketing investments do not translate in significantly higher sales. That's where A/B testing can help you. A/B testing is a method to optimize your conversion rate. The idea is to make more with what you already have.
It consists in testing two slightly different versions of your web site at the same time and measuring their respective conversion rates. The best of the two is then kept and used as the basis for the next test and so on
With A/B testing there is no randomness or badly guessing what customers want, only statistic results guide you to the best possible conversion rate and guarantee a fast Return On Investment
Authoring rich web designs in the traditional way requires a lot of effort. Complex W3C technologies (HTML, CSS) must be learned, expensive applications (such as image editing software) must be mastered, and finally, required files have to be copied to the production server everytime an update is needed.
While this process is still the norm for professional web designers or web agencies, it is not adapted to mainstream users anymore. People can create sites with solutions such as WordPress or Joomla quickly and cheaply, yet they cannot easily tweak the look of the resulting webpages.
That's why we developed Kameleoon, a service that allows you to change the visual appearance of your website, straight from your browser. Load your website, activate the edition mode on the page, and make design changes that are instantly deployed live.
We call this new methodology e-webdesign: web design authoring achieved with online tools. Don't worry about deployment issues, cross-browser problems and search engine optimization. Just design freely.
Kameleoon is an online service that allows any website to become dynamically modifiable via a web-application interface.
- With our Designer product, you'll be able to author a beautiful design for your site easily, without having to learn HTML or CSS. On-demand design tools allow you to add gradients, rounded corners and more to your pages. Businesses can integrate this technology into their own online platforms to offer their users an unprecedented customization experience.
- With our Analyst product, you'll be able to increase the conversion rate of your site via A/B testing. Create different variations of your pages in minutes, track their performance and analyze results to make informed decisions. Web intelligence has never been easier.
December 31, 2011: Happy New Year!
Dear friends and readers, the Kameleoon team wishes you a very happy new year. May 2012 bring you success, financial and otherwise, in all your enterprises. Of course we hope you are enjoying the holidays with family and friends and will only read this message in a while. Actually, that’s what we are ourselves currently doing.
See you soon and again, happy 2012!
November 24, 2011: http://www.abtesting.fr
A/B testing : create variations, integrate them, deploy them, slowly tag your entire site, check your conversion funnel, check your targets to get a usable report out of it … rince and repeat! Well you don’t have to anymore! Kameleoon Analyst simplifies all that, and to help you enhance your workflow we suggest our A/B testing site, already available in english, french and brazilian.
November 7, 2011: Getting viewers is good, getting customers is great!
We start this post with a self-evident truth, because putting it into action is not as easy as it appears. Getting a visitor of your site to turn into a customer is hard. This process implies steps and decisions which often seems irrational or hard to quantify.
The Kameleoon team developed an entire A/B testing solution: Kameleoon Analyst allows you to quickstart your A/B tests easily. Since A/B testing is an iterative and statistical method, the improvement in your site’s conversion rate is linear and without risk. The ROI of your marketing efforts improves, and you can save money on adwords.
Before the christmas season, take the step and boost your conversion rate with Kameleoon Analyst, the only A/B testing solution which is simple, fast and efficient at the same time.
