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Test. Learn. Grow.

Become an insights-driven, conversion-rate-busting customer champion with Kameleoon’s A/B testing solution.
ab testing

Why brands choose Kameleoon

We make A/B testing easy

Intuitive A/B testing features, baked-in KPIs and Segments, Simulate Mode and test library help every team get testing quickly.

Our script is flicker-free and fast

Our unique technology delivers a higher load for our client’s websites and is still twice as fast as competing solutions. 

We make developer lives easier

Along with our WYSIWYG editor, build, test and deploy any experiment from your coding environment. Git up and go.

Kameleoon’s A/B Testing solution features

Unlimited A/B and multivariate testing

With unlimited A/B and multivariate test variations, Kameleoon testing tool makes it easy for brands to test and optimize every desktop and mobile experience.

Link tests to business goals 

Use one of Kameleoon’s existing goals, or create your own, to track how an A/B test increases conversion rate, retention or visitor engagement. 

change design and copy without it 

Kameleoon’s smart graphic editor discovers and enables anyone to change, or hide text, colors, images, call-to-action, banners and entire page sections. No coding experience necessary.

A developer-friendly code editor

The Kameleoon code editor enables developers to create more complex experiments directly using JavaScript and CSS code. No WYSIWYG needed.  

Large widget library 

Use or modify one of Kameleon’s widgets to easily build better user experience on any device. Create new templates without a developer.

Audience segmentation 

Target audience for your experiments based on visitor origin, behavior, or the type of pages they’re viewing. The Kameleoon platform provides over 25 criteria for segmenting your audience

Simulate, QA, and share tests

Preview exactly how your test hypotheses work for your intended audience with our simulation tool. Easily share the full experience with key stakeholders for buy-in and approval.

Dynamic traffic allocation

Manually allocate traffic to a variant or let Kameleoon’s multi-armed bandit automatically push traffic to winning variations before the end of the test.

HIPaA, GDPR and ccpa compliance

In addition to total regulatory compliance, Kameleoon’s flexible user consent management feature enables clients to adapt their consent management policy to every type of A/B test.

The wine collective
The wine collective
Kameleoon is by far the most fully-featured A/B testing tool.
Larissa Enright
Head of E-commerce

Your martech is our martech


Use your customer data


Analyze customer behavior


Work in your environment


Some of our specialties



  • HIPAA compliant A/B testing and personalization
  • Optimize calendar scheduling
  • Personalize patient messaging and forms



E-commerce & Retail


  • Maximize checkout
  • Reduce cart abandonment
  • Personalize every shopping experience



financial services


  • GDPR, CCPA compliant

  • Powerful consent management features

  • Optimize customer journeys on app and web



Resources to help you get started

experimentation ebook
The experimentation virtuous cycle
How to drive digital results
With Kameleoon, we can very quickly make changes to our website as soon as we identify an optimization with high added value. These quick-win optimizations enable us to considerably improve the visitor experience and, consequently, our overall conversion rate.
Francois duprat
François Duprat
Head of Product
Return on investment
Conversion rate improvement
Increased cross-sell
The Total Economic Impact™ of Kameleoon (2020 - Kameleoon KPIs on 3 years)