We make it easy to test and personalize digital experiences
Why brands value Kameleoon
Kameleoon’s single platform delivers three solutions
Provide every visitor with an individualized experience. Harness AI to trigger relevant messaging to every customer based on Kameleoon Conversion Score (KCS™).
Easy, smart, and powerful for all team types
A smart graphic editor
Kameleoon’s smart graphic editor reads every page element and intelligently gives any team member the option to change the copy, look, and layout in three clicks. Work in code or graphically. Save time, increase efficiency, and prevent mistakes.
Kameleoon HybridTM makes server-side testing easy for everyone
Kameleoon is the only platform that lets you create server-side experiments with client-side capabilities and plugs into your existing tech stack for in-depth analysis and activation.
A library of widgets and powerful segment builder
Pick from our extensive library of ready-to-use widgets and segments builders. Make or code your own widget templates and add custom data to create specialized segments.
Code editor and languages for every developer
No more copying and pasting. Developers can code tests in the Kameleoon platform, in Git or MS Visual Studio, or server side, using their preferred SDK.
Simulate, QA, and share new experiences
Visualize your variations and changes exactly as you intend for your targeted audience before you publish them. Easily simulate and share changes with senior leaders and team members.
AI delivers experiences designed to convert
Predict visitor intent and segment with AI
Our machine-learning algorithms predict each visitor’s purchase or engagement intention in real-time. Specific variations or personalizations are automatically triggered using the Kameleoon Conversion Score (KCS™) system, ensuring the visitor is served the best experience with the highest likelihood of achieving the desired goal.
How our AI-powered is different
Kameleoon AI focuses on discovering the correlations between visitors who accomplished a goal and those who did not, instead of pushing similar products.
Our AI engine continuously analyzes visitor intent data in real-time. This means that your site triggers the right actions at the perfect moment - not after the event.
We don’t recommend AI to our customers just for the sake of it; we create solutions for their unique business challenges. Our AI platform adapts to your use case.
Focused on data security and compliance
Strict GDPR and CCPA compliance
The Kameleoon platform does not gather or analyze any personal data, as defined by the GDPR and CCPA. We solely collect anonymous browsing data, which never enables the visitor to be identified.
Brands can add existing personal information on visitors to Kameleoon from other solutions (such as CRM or CDP systems), in order to enhance the segmentation and/or analysis of results. In this case, we will process this data according to the contract between us, respecting your written instructions on how it is processed.
HIPAA and PHI compliance
With a long history of successfully handling and protecting data including Protected Health Information (PHI), Kameleoon is able to enter into Business Associate Agreements (BAA) with healthcare providers. Companies that need to be HIPAA compliant can use Kameleoon for both A/B testing and personalization projects.
Proud IAB Europe's Transparency and Consent Framework (TCF) vendor
Kameleoon achieved approved status from IAB Europe’s Transparency and Consent Framework (TCF) version 2.0, demonstrating that it complies with its advanced specifications and policies. Our TCF approval helps our international media clients to ensure compliance around privacy and consent.
Customize consent based on your needs
Our unique flexible user-consent management feature enables clients to apply their consent management policy, adapted to every type of A/B test that they carry out. This enables brands to improve the visitor experience while guaranteeing GDPR-compliance and meeting user needs around privacy.
Powerful integrations with your martech stack
Native integrations with top third-party solutions
You need your testing platform to integrate with the tools you use most. In addition to countless custom integrations, Kameleoon integrates natively with your tech ecosystem, including analytics, CRM, CDP, CMS and email solutions.
Build custom integrations in a day
To give developers an easy, flexible and fast way to build an integration with any third-party application and to enable marketers a simpler way to build audience segments, we created the Kameleoon Custom Data Bridge. Our public APIs and documentation enable limitless app-to-app creation.
Use your customer data
Analyze customer behavior
Work in your environment
Technology expertise is part of our DNA
Designed for real-time and predictive actions
Kameleoon was founded by AI pioneer Jean-Noël Rivasseau, who led our R&D team to embrace AI in 2012. Our platform architecture is the cornerstone of our technology stack and is built on the most modern infrastructure to enable real-time actions, performance, stability and reliability.
Faster, stronger, better with TypeScript
Already one of the lightest and most powerful platforms, Kameleoon switched its platform language and engine to TypeScript in 2020. TypeScript enables Kameleoon to deliver tests and personalizations without any website performance impact, while making the platform easier and more reliable for developers to build custom integrations.
A global data center network
The Kameleoon Content Delivery Network (CDN) is made up of more than 100 worldwide relay points. Your tests, personalizations and experiences are automatically routed via the closed CDN to serve your visitors in real-time, wherever they are.
Built for tomorrow’s enterprise needs
Lighter and faster code
At 30.7 KB, our TypeScript engine delivers a higher load for our clients websites and is still twice as fast as competing solutions.
Cross-domain and cross-device
Run your tests across multiple domains and on any device with zero latency.
Real-time data collection & processing
Big Data architecture. NoSQL. No storage in cookies. Automatic management of ITP 2.3.
Multiple SDK languages
Instant bucketing. Our cache-friendly environment allows you to work in your preferred SDK language.
Awards and recognition
From G2 and TrustRadius to Forrester
Challenger in The Forrester Wave™: Experience Optimization Platforms - Q4 2020
2022 Top Rated in A/B Testing, Feature Management and Ecommerce Personalization categories
2022 Momentum Leader in A/B Testing and Leader in Personalization Software
We like it.
A/B testing, personalization, and feature management expertise and experience for every industry and business model
- HIPAA compliant a/b testing and personalization
- Optimize calendar scheduling
- Personalize patient messaging and forms
E-commerce & Retail
- Maximize checkout
- Reduce cart abandonment
- Personalize every shopping experience