Secure testing to connect practitioners and patients
Personalize and improve digital health experiences with powerful experimentation: secure, scalable, and tailored for healthcare.




Help patients find key info faster
When patients reach healthcare sites, they’re often searching for critical information under stressful conditions. Poor layout or irrelevant content slows them down and increases frustration.
Run A/B and multivariate tests on content layout, wording, and information hierarchy.
Integrate with CDPs and data warehouses to personalize experiences for new and prospective patients.
Test updates on the client and server side to improve load speed and reduce developer dependency.

Guide patients to the right spaces for care
Complex flows with too many steps or poor defaults cause patient frustration and can lead to abandonment. Optimize the ways you collect critical information to connect more patients with providers.
Test the logic and content that guides patients to the best modality based on location, urgency, or availability.
Try different scheduling flows, default selections, and entry points to optimize for conversions.
Feed experiment results directly into analytics tools and CDPs, enabling continuous improvement and personalization.

Personalize educational content for patients
Patients often will seek trusted information about symptoms, conditions, and treatments before engaging with providers. Get the right information to the right patients to help their peace of mind.
Align educational content with patient intent based on their session source, location, or recent behavior.
Utilize client and server-side personalization to safely tailor resources for anonymous browsers and logged-in patients.
Optimize blog content to help all users find useful, actionable information for their day-to-day lives.

How healthcare teams scale with Kameleoon
Deliver personalized, high-impact digital journeys that meet healthcare compliance standards from day one.

“In healthcare, compliance isn’t optional. We chose Kameleoon because it meets our HIPAA requirements without slowing us down. It gave our teams confidence to test and learn responsibly.”

Explore resources

Why experimentation matters for healthcare and how to start small

Best practices for healthcare conversions in 2025

A/B testing for healthcare: What the top organizations are doing
Healthcare teams often ask us...
Kameleoon has been around since 2012 and is well-established in North America and Europe. Our customers include recognized global brands: luxury car dealers, prominent healthcare groups, fashion and apparel brands, and many more. The diversity of our client base speaks to our dedication and adaptability to many brands, markets, and geographies, and we are proud champions of every customer.
Kameleoon is secure, fully HIPAA-compliant, and built to help your teams improve your patients’ digital journeys. Our platform helps marketers, developers, and product managers in healthcare optimize provider search, scheduling flows, and patient education for more intuitive, compassionate access to care.
When prospective patients encounter friction on a healthcare website, app, or platform, they are less likely to seek care and more likely to be frustrated by the service when they do. Experimentation is a fantastic, data-backed way to find out what is and isn’t working on your digital platform and improve the experience of seeking care for all of your patients.
Yes. You can personalize based on behavioral, contextual, or CRM data without handling PHI.
Absolutely. Kameleoon integrates with your analytics, CDPs, and DWHs; there is no need to change your stack with Kameleoon.
Most healthcare teams launch tests in under 15 minutes using our visual editor and AI-powered assistant.
Yes. Kameleoon is built to meet strict data privacy standards, including HIPAA, and offers flexible data storage options.
Very easy! Our customer service and technical teams are familiar with your experimentation platform and can switch you over without issue. We understand how important it is for you to preserve your existing data and cross over without significant downtime and will work with you to ensure switching and onboarding are both quick, easy processes.
