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The Total Economic Impact™ Of Kameleoon

Learn how Kameleoon increases eCommerce sales, improves engagement, and personalizes digital customer journeys, delivering an ROI of 291%
TEI of Kameleoon

What are the benefits for brands investing in Kameleoon over three years? 

To highlight the benefits Kameleoon can deliver, we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may gain by deploying Kameleoon’s AI-powered web and full stack experimentation and personalization platform.

Forrester conducted in-depth interviews with multiple Kameleoon customers across industries including e-commerce, travel, automotive and retail about their projected results. The insights from these interviews were used to develop a composite organization to quantify the benefits, costs, and risks associated with an investment in Kameleoon.

Contents of the study

 The quantified and unquantified benefits of Kameleoon's experimentation and personalization platform


 A financial analysis of the costs associated for companies investing in Kameleoon to calculate the ROI over three years


 An overview of Kameleoon's technology and how to combine A/B testing and personalization to drive online revenues



total economic impact kameleoon
Conversion Rate


Improvement in
conversion rates

Increase Cross Sell



Reduced campaign setup effort


Reduced campaign
setup effort

The solution provides ROI of 291%. A strong, compelling business case that generates $4.3m NPV for the company and payback of 3 months.
Edoardo Zavarella
Edoardo Zavarella, speaking during the Kameleoon/Widerfunnel ‘Delivering digital growth’ webinar
Consultant - FORRESTER Consulting

Driving bottom-line results for your business



The usual way before Kameleoon was to provide promotions to every client coming to the website. With Kameleoon, we started to offer targeted promotions only to specific clients we knew would be interested in those promotions.


Merchandising and Search Engine Manager




Kameleoon allows us to restructure our website roadmap and our ability to analyze the website and user behavior. All the updates to the website are now based on analysis or A/B test results.”


Web Project Lead




At the beginning Kameleoon allowed a +30% efficiency gain. What’s most important, at the end of the pilot phase we knew we had gained the right pace to scale the solution easily.


Product Director


Delivering a tailored, individual digital experience is now central to business success - with the pandemic accelerating the need for brands to focus on experimentation and personalization. This study and Forrester’s analysis demonstrate how the power and ease of use of Kameleoon supports enterprise customers in an increasingly competitive, digital-first world, delivering fast ROI and significant long-term financial benefits.
Jean-René Boidron
Jean-René Boidron
CEO - Kameleoon

Unquantified benefits of Kameleoon's experimentation and personalization platform

Improved customer experience

By enabling the delivery of tailored content and messages, Kameleoon allows organizations to provide a relevant, personalized experience, a vital but unquantifiable benefit.

Increased employee experience (EX)

Users feel more empowered as they can make simple changes and adjustments in matters of minutes, hence feeling more reactive and resilient — and more empowered in their work.

The study definitely showed an increase in CX as well. Improved CX from your website is one of the main assets a company has - happy users of your website become advocates and increase brand value.
Edoardo Zavarella, Forrester Consulting
Edoardo Zavarella, speaking during the Kameleoon/Widerfunnel ‘Delivering digital growth’ webinar
Consultant - FORRESTER Consulting

Delivering digital growth
with experimentation and personalization

To  help brands compete in a digital first-world and deliver on their business goals through experimentation and personalization, we organized a online conference with Widerfunnel, featuring guest contributions from Forrester, TaylorMade and Chief Martec

Access the 1 hour recording to benefit from a range of in-depth thought leadership insight to transform your strategy. You’ll learn:

  How to build a digital strategy that delivers the business benefits of experimentation and personalization

  How to calculate their ROI for your organization and secure ongoing investment for your programs

  Best practice advice on how to develop and scale your program across the organization



webinar total economic impact
To educate senior leadership and take a strategic approach to testing, education is key. Senior execs are super-busy and what I’ve found is that while they may know the term optimization, they don’t necessarily know the nuances or understand the statistical theories behind testing. Take the time to walk them through the process from start to finish and just reassure them that you are covering everything. Once they see there is a reason behind how you do things they are a lot more willing to support the process.
Brandon Maskell
Brandon Maskell
Manager Digital Optimization, TaylorMade Golf
Delivering the benefits outlined in the Total Economic Impact study is really achievable if you have the right strategy in place. Having a customer-obsessed mindset is one of the most important parts of building a high-performance business.
Chris Goward
Chris Goward
Founder & CEO - WiderFunnel
Return on investment
Conversion rate improvement
Increased cross-sell
The Total Economic Impact™ of Kameleoon (2020 - Kameleoon KPIs on 3 years)