Your Customers deserve the best Experience
Test and validate your UX hypotheses using our A/B testing and multivariate testing tool, to provide your visitors with an optimal user experience, across desktop and mobile.
Join these leading brands who already rely on Kameleoon for A/B testing
Why use A/B testing?
Optimize conversion rates by delivering a better experience to visitors.
An exceptional user experience is central to engaging with your brand, convincing and retaining your visitors.
Understand your visitors
Deepen your knowledge of your visitors by testing and analyzing how different elements of your pages impact their behavior.
Make informed decisions, minimize risks
A/B testing your hypotheses eradicates risks, meaning you make decisions based on accurate data, rather than on subjective hunches.
Optimize time and budget
Concentrate your efforts (and your money) on what works best for all your audience thanks to A/B test analysis.
How to create successful A/B tests with Kameleoon
A facilitated Test & Learn approach
Kameleoon offers the simplest test interface, making it easy for UX and marketing teams to run tests and use the results to provide visitors with the most optimized experience on desktop and mobile.
Use our smart graphic editor to change elements such as text, colors, product visuals, CTA size, banners, and their order in just a few clicks, ready for testing.
A dedicated multivariate testing tool
With Kameleoon’s multivariate testing (MVT) tool, you can simultaneously test all the possible combinations of different elements on the same page.
Target optimizations at the right people
With Kameleoon’s A/B testing solution, you can test elements with a specific part of your audience.
Check your hypotheses with defined visitor segments, using 40 in-built criteria such as location, behavior, context or the type of pages they’ve viewed.
Manage your A/B tests
Kameleoon’s A/B testing solution offers a dedicated reporting tool including dashboards, providing multiple ways to visualize the results of your experiments.
It delivers clear recommendations that teams can immediately act on, continuously improving and optimizing your website UX:
- continuously analyze the results of A/B tests
- access a detailed analysis of visitor behavior to obtain accurate, actionable insight
- monitor and manage the performance of your tests in real-time.
Test on the server side
No longer limit yourself to front-end optimizations
Increase performance and reduce risk