Becoming digital-first in a changing healthcare world
Across the healthcare industry, from insurers to care providers, the digital experience is at the heart of creating successful, long-term relationships.
Delivering a personalized, high-quality experience is vital, particularly with a growing number of consumers interacting with healthcare organizations online - for example, 27% of US consumers said they’d increased their use of digital medical consultations since the COVID-19 pandemic began.
At the same time healthcare organizations rightly have to meet the highest standards when it comes to protecting, sharing and processing sensitive patient information, ensuring compliance with standards such as HIPAA and CCPA.
To succeed and deliver the reassurance, engagement and tailored experience that customers and patients demand, healthcare organizations need to focus on personalization and experimentation across their digital marketing programs, from their website and apps to email and online advertising.
Deliver the best experience for all visitors, maximizing engagement and online conversion rates.
Consumers expect the same high-quality digital experience from healthcare providers as from every other sector. Kameleoon’s experimentation platform spans client-side and server-side A/B testing, enabling you to run powerful tests to optimize and improve the experience for all of your visitors.
Ensure the highest levels of compliance when handling sensitive personal information.
Fully HIPAA-compliant, Kameleoon’s platform is built around the strongest privacy and user consent management technology in the market. Our flexible technology enables you to safeguard patient information, balancing privacy and personalization while supporting successful compliance.
Deliver personalized content to all visitors, dependent on their behavior.
Visitors to healthcare websites have a wide range of needs and want fast access to relevant content. Our AI-powered personalization platform enables you to quickly identify their requirements and automatically trigger tailored content, messages and experiences, increasing engagement and loyalty.
Engage with patients and visitors across their digital journey.
Segment your audience and deliver the right experience, content and messages, dependent on where visitors and patients are in their digital journey.