Personalization in the Media sector
An engaged audience.
How Kameleoon helps media companies to seamlessly manage consumer consent around privacy
In the media industry, we are continually developing our platform to support our clients when it comes to compliance.
Kameleoon has achieved approved status from IAB Europe’s Transparency and Consent Framework (TCF) version 2.0, demonstrating that it complies with its specifications and policies. IAB Europe is the European association for the digital marketing and advertising ecosystem and our TCF approval helps our growing range of international media clients to ensure seamless compliance around privacy and consent.
Increasing subscriptions.
Thanks to Kameleeon’s AI and predictive targeting, you can detect each visitor’s level of interest, encouraging them to subscribe to the most relevant content, converting more browsers into subscribers.
Diversifying and optimizing alternative income streams, such as advertising and affiliate marketing.
Measure visitor tolerance for advertising content thanks to our AI-driven personalization solution. Optimize ad display and effectiveness of your campaigns in real-time.
Actively addressing churn rates, whether through visitors leaving the website or from passive unsubscription.
Anticipate churn by identifying visitors that are preparing to end their relationship with your brand, and trigger personalized actions to retain them.
Offering a seamless, frictionless user experience.
Offer your visitors a high-quality, engaging experience by making the best UX decisions with our A/B testing tool.
Engaging audiences with your content to reduce bounce rates.
Our AI personalization platform lets you offer the right content to the right visitors at the right time: driving loyalty to your content and brand.
To create our captive audience, we needed a personalization and testing solution that would allow us to roll out all of our UX optimization and content personalization projects in an agile manner. We chose Kameleoon for its expertise in the media sector, and we have never regretted this decision!
The churn rate is a significant loyalty indicator for Le Figaro. With Kameleoon, we rolled out a personalization campaign displaying a warning message solely for readers whose payment card was about to expire. This offered us an efficient solution for retaining readers who were about to leave, without impacting other visitors.
