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Personalization in E-commerce and Retail

Bring the experience that sales advisers provide in-store to the web
With our A/B testing and AI-driven personalization platform, you can offer every visitor a seamless and individualized digital experience.

Adapt your messages, content and offers, based on the real-time evolution of purchase intention, increasing conversion rates and retaining existing customers.
Kameleoon assists you with all your use cases, whatever your business challenges
A/B testing
Personalization
AI personalization
Your challenge

Maximizing online conversion rates, by accelerating the purchase process or through effective upselling and cross-selling.

Our solution

Kameleoon lets you measure the purchase intention of each visitor (identified or anonymous, customer or prospect) on your website in real-time. Identify visitors who are hesitating, those who are about to buy, and those who are just passing through. Then automatically trigger the right actions to convert visitors into buyers.

Your challenge

Providing a seamless omnichannel experience all the way from the web to the store (including click-and-collect, drive-to-store).

Our solution

Website, application, store...every channel counts! With Kameleoon, you can easily share your data between channels and, thanks to our AI engine, identify and provide the best channel for each visitor.

Your challenge

Adapting your urgency trigger messages to visitors.

Our solution

Identify how your visitors react to different messages, such as around scarcity, price or social proof. Trigger the most relevant message at a given moment for each visitor to drive action.

Your challenge

Controlling and closely managing the ROI of promotional campaigns.

Our solution

Trigger promotions depending on the hesitation levels of your visitors. On average, Kameleoon multiplies your ROI six-fold on promotional campaigns.

Your challenge

Retaining your existing customers.

Our solution

Offer an exceptional user experience with A/B testing creating bespoke journeys for each visitor segment. Develop a personalized relationship with each and every customer to make them loyal to your brand.

For us, one of Kameleoon’s strengths is that all of our teams, using a single collaborative tool, can manage both A/B tests and much more elaborate personalization campaigns. This has given us a unified vision of our audience, and it lets us accelerate in-house decision making and implementation.
rémigagnadre
Rémi Gagnadre
UX Project Manager
vertbaudet
An Open Platform across your Ecosystem
Kameleoon integrates and connects natively to all your data, analytics and marketing solutions.
Learn More about Successful Personalization
ecommerce optimization playbook
Ebook
E-Commerce optimization playbook
10 winning user experiences
cdiscount
cdiscount
Cdiscount
doubles its promotional campaigns' ROI with AI
x 2
ROI on Promotional Campaigns
We used Kameleoon’s predictive algorithms to identify the purchasing interest of visitors in order to maximize the performance of promotional campaigns. The idea is to stop giving out discount vouchers on a massive scale and, instead, offer them to visitors in a targeted manner, based on the probability of conversion. After the initial learning curve, we saw performance improvements very quickly. The first campaign showed an ROI that was two to three times greater than that of a traditional promotional campaign.
simonbb
Simon Berthet-Bondet
Head of Search Engine and Merchandising
cdiscount
More Resources for E-commerce and Retail Companies

Let’s discuss your challenges

Talk to our experts to learn how we can help you drive greater success.