Personalization in E-commerce and Retail
Adapt your messages, content and offers, based on the real-time evolution of purchase intention, increasing conversion rates and retaining existing customers.
Maximizing online conversion rates, by accelerating the purchase process or through effective upselling and cross-selling.
Kameleoon lets you measure the purchase intention of each visitor (identified or anonymous, customer or prospect) on your website in real-time. Identify visitors who are hesitating, those who are about to buy, and those who are just passing through. Then automatically trigger the right actions to convert visitors into buyers.
Providing a seamless omnichannel experience all the way from the web to the store (including click-and-collect, drive-to-store).
Website, application, store...every channel counts! With Kameleoon, you can easily share your data between channels and, thanks to our AI engine, identify and provide the best channel for each visitor.
Adapting your urgency trigger messages to visitors.
Identify how your visitors react to different messages, such as around scarcity, price or social proof. Trigger the most relevant message at a given moment for each visitor to drive action.
Controlling and closely managing the ROI of promotional campaigns.
Trigger promotions depending on the hesitation levels of your visitors. On average, Kameleoon multiplies your ROI six-fold on promotional campaigns.
Retaining your existing customers.
Offer an exceptional user experience with A/B testing creating bespoke journeys for each visitor segment. Develop a personalized relationship with each and every customer to make them loyal to your brand.
For us, one of Kameleoon’s strengths is that all of our teams, using a single collaborative tool, can manage both A/B tests and much more elaborate personalization campaigns. This has given us a unified vision of our audience, and it lets us accelerate in-house decision making and implementation.
We used Kameleoon’s predictive algorithms to identify the purchasing interest of visitors in order to maximize the performance of promotional campaigns. The idea is to stop giving out discount vouchers on a massive scale and, instead, offer them to visitors in a targeted manner, based on the probability of conversion. After the initial learning curve, we saw performance improvements very quickly. The first campaign showed an ROI that was two to three times greater than that of a traditional promotional campaign.
