Don’t let inaccurate
data ruin your experimentation program
Kameleoon solves the 3 biggest data accuracy challenges
in the optimization industry
Heavy data loss, inaccurate reporting due to Apple’s Intelligent Tracking Prevention (ITP), emerging privacy regulations, and browser restrictions
Kameleoon’s Solution
- Identify returning visitors and bucket them persistently for up to 365 days, even if your cookies have been removed, with Kameleoon’s server-side snippet.
- Our automatic back-end/front-end sync backs up data that users wish to store from their LocalStorage into Kameleoon’s servers to ensure you don’t lose data due to browsers’ privacy restrictions.
- These solutions are GDPR and CCPA compliant and respect customer data privacy by anonymizing data and considering consent status.
Poor decision-making based on invalid results with lack of built-in data accuracy safeguards
Kameleoon’s Solution
- Multiple Testing Correction feature helps reach reliable experiment results when testing multiple variations.
- Native Sample Ratio Mismatch (SRM) detection system automatically identifies SRM and alerts of potential traffic assignment issues.
- Cross-Campaign Analysis feature allows to filter and break down test results based on exposure to other experiments, detect interaction effects, and safely interpret the results of overlapping campaigns.
- CUPED methodology, a powerful way to accelerate experimentation while increasing data accuracy, allows running tests with less data, on low-traffic websites, and making data-driven decisions faster.
- Integrations with your modern data stack (MDS), including the data warehouses (DWH), to get the most accurate data directly from the single source of truth.
A one-size-fits-all attribution model that leads to falsely unattributed conversions
Kameleoon’s Solution
- Kameleoon is the only experimentation platform offering Custom Attribution Window, a feature that allows you to customize the duration for which your experiments and personalization campaigns will be credited for affecting a conversion goal or any KPI.
- This unique feature lets you adapt your attribution window to each optimization situation, even on a campaign-by-campaign basis.
- With Custom Attribution Window, you also have the flexibility to analyze your campaign results both by Visit and Visitor.
Trust your data with Kameleoon’s expertise &
data accuracy features
ANALYZE RESULTS YOUR WAY
Bayesian or Frequentist? Now, try CUPED for faster statistical significance. At Kameleoon, you decide how to determine statistical significance. We are the only unified platform that allows you to analyze results by Visit or Visitor.
DATA EXPERTISE FOR ALL TEAMS
Our platform is truly unified, which means all experimentation teams - web A/B/ testing and feature experimentation alike - access a common dataset and results, with all our data guardrails in place, ensuring accuracy, integrity, and privacy.
AUTOMATIC BOT DETECTION
You never have to question whether your results are reliable because Kameleoon automatically detects and filters bot traffic on your sites, even in server-side experiments, thanks to Kameleoon Hybrid™.
PROVEN & CREDIBLE PLATFORM
Native, built-in data safeguards with the richest capabilities on the market. The most powerful and flexible statistical engine. Listed in CRO Expert Lukas Vermeer’s ‘SRM Checker’ list.
REAL-TIME VISIT & VISITOR PROCESSING
A history log of 45+ criteria in real-time in the browser’s Local Storage. No extra server calls needed to retrieve the data for accurate audience segmentation and real-time personalization.
DATA ACCURACY WITH PRIVACY IN MIND
100% cookieless, GDPR, CCPA, HIPAA compliant platform, with distributed global network for data storage and processing, simplified consent management capabilities, and enterprise-grade security compliance protocols.
Brands trusting the validity of their experiments
with Kameleoon
Resources to help you get started
